MARTECH | CMO-CORNER

Here are four ways that brands investing in ecommerce can leverage new automation technologies to drive conversions.

Insights and technology trends marketers can incorporate into their communication strategies as they plan for 2022.

Six ways to prepare for the impact that CPRA will potentially have upon your business.

CDPs help marketers manage data compliance in the face of consumer privacy laws, but they have other use cases as well.

Examples of brands leveraging QR codes with success.

Tips from Forrester on how to digitize customer service.

Olay is holding its own AI functions accountable in a new initiative to combat hidden bias in beauty algorithms.

If you haven’t perfected your ecommerce marketing strategy yet, here are a few tips for creating a compelling digital shelf.

Six steps to ensuring that companies can manage--and thrive--as the industry switches from third-party cookies to first-party data.

Considerations for retail marketers when engaging consumers on their mobile devices.