Jane L. Levere (New York Times)
Aiming to attract younger travelers, Marriott International is introducing a new advertising and branding campaign, Travel Brilliantly, for Marriott Hotels and Resorts, its largest brand. In addition to television, digital, print and mobile advertisements, the campaign includes a new Web site, logo and a shortened name for the brand, now called Marriott Hotels. However, not everyone is impressed. Read on.
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