Channel | MarTech

Antonio Sciuto, CMO at Nestlé Waters North America, on how marketing technology has transformed the marketing of its brands.

A new startup, LISNR, is making waves by delivering exclusive content and offers via Smart Tones.

Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.

General Motors consolidated its data silos and streamlined marketing with Salesforce Marketing Cloud.

Having a solid grasp on the state of the ad blocking dilemma will help marketers determine new strategies for slowing the escalating adoption of ad blockers.

New research from Salesfusion shows how B2B marketers can get more out of their marketing automation investments.

More money will be spent on IoT-related consumer activities than any other market save insurance and healthcare. Here's a lesson on how IoT offers opportunities for marketers.

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.

Facebook is changing the way its 900 million monthly users engage with brands by opening up its Messenger app to bots.

Mobile applications are complex technology products that require niche expertise — product strategy and management, experience and interface design, and native development and testing — to achieve the first of many version releases in your product’s road map.