Channel | MarTech

At this time of year we are inundated with 2017 trends and predictions. To bring a bit of clarity, here’s my Top 5 picks for promotion marketers.

Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.

2017 marketing predictions will keep marketers very busy next year adapting to the vast technological changes and marketing disruptions we experienced.

Lisbon hosted the Web Summit last month for the first time and 53,000 plus people from 166 countries showed up. Here's an inside look.

Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands like Vitamix to consumers in a more personal way than ever before.

Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016.

Audio watermarks—silent unique identifiers embedded within an audio or video signal—offer some unique opportunities for marketers.

Marketers are increasingly expected to take on non-traditional activities, and drive strategy—all to expedite change. While this may feel at times like “sailing against the wind” there is little doubt that a significant transformation is taking place.

Most brands say that they should be on Snapchat, however being ON the platform is different than USING the platform: 4 tips on how to market on Snapchat.

A distributed marketing model can lead to a fractured a marketing operations environment where it is difficult for corporate to maintain control of messaging.