Channel | MarTech

Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely.

Getting attendees to your events is just half the battle: What truly matters is their experience on the ground. Learn how to keep them engaged.

This article shares which sectors are adopting augmented reality and virtual reality technologies and how the advertising landscape is shaping up.

Too often in marketing, chaos and friction is the order of the day. Why? Success is impeded by too many channels to manage, a lack of resources and increased pressure to prove ROI.

It is clear that Millennials do not like advertising and now a new survey has found that many in this group use ad blockers on at least one device.

Marketers from GE, Adobe and CMA talked with CMO.com about Snapchat strategies and what they’ve learned along the way.

Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone.

The mobile engagement loop includes 4 stages where brands encourage customers to opt in, build trust by personalizing content and create loyal advocates.

When did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience?

As we know, understanding target audiences can make or break your campaign. If your message isn’t relevant and engaging your hard work is all for naught.