Channel | MarTech

Use Tech to Get Customer-Obsessed

|  by Chief Marketer Staff

Marketers are facing a wave of digital innovation at an unprecedented level, and it’s up to marketing teams to leverage this emerging technology to create a completely customer-focused enterprise.

Marketing Ops Tech Tips

|  by Chief Marketer Staff

Marketers who are getting the most out of their marketing ops tech systems are implementing systems that are easy to use, integrate with other systems in their organizations and make ongoing training a priority through creating a marketing operations center of excellence, according to recent data from Gleanster Research.

Keys to Predictive Scoring Success

|  by Chief Marketer Staff

The marketing team at b2b cyber security firm FireEye recently rolled out a program leveraging predictive lead scoring technology and has been generating better marketing qualified leads for its sales team as a result.

Chief Marketer Videos

by Kaylee Hultgren

For the 2020 Chief Marketer PRO Awards, Ally Financial and agency partner PrizeLogic took home the highest honor, the Platinum PRO Award, for its Ally + Monopoly – Grow Your Fortune campaign.

	
        

PRO Awards

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CHIEF MARKETER 200

CM 200

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