2023 Top Women in Marketing Honorees Revealed
The honorees for the Chief Marketer 2023 Top Women in Marketing Awards have been revealed.
The honorees for the Chief Marketer 2023 Top Women in Marketing Awards have been revealed.
A shift from traditional TV viewing to digital presents an opportunity for marketers to reach new audiences through the connected TV market.
Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.
How several brand and agency experts are leveraging AI for marketing purposes a year after its debut.
Just 26 percent of organizations have guidelines in place on how to use generative AI. Here are four things to keep in mind while building yours.
Karen Stocks, VP of Global Measurement at Google, discusses the importance of tag management in the face of cookie deprecation.
Klarna's CMO discusses retail media, consumer trends, retention strategies, and more.
Strategies for a robust omnichannel retail marketing strategy.
A look at new trends in retail commerce and how marketers can harness their potential.
We spoke with Shipt CMO Alia Kemet about the back-to-school campaign, marketing challenges unique to the retail tech space, its new creative venture with actress Issa Rae, and much more.