Channel | MarTech

Three-quarters of CMOs think their jobs are on the line if customer engagement doesn’t live up to their audience’s expectations, according to a new study from the CMO Council.

New advances in intelligent media delivery—including improvements in data accuracy, personalization, optimization and measurement—have the potential to make advertising more effective than ever before.

Miss any of our most popular B2B and martech stories in April? Here’s a recap.

As many businesses are learning, AI can improve the customer experience through consideration of the customer’s total lifecycle.

Connect to Convert is coming to Boston, and we want you to be part of the excitement! Submit your proposal now to speak at the show.

How can webinars be used to generate new leads? What types of webinar formats work best, and how do you measure the results?

Does your brand need to invest in AI? What technology and tools do you need to make it happen? How are brands like IBM, Facebook, Ally Bank and more leveraging AI the best across their B2B and B2C campaigns?

Your signature may be distinct, but no longer matters: Major credit card issuers are no longer requiring them to complete transactions.

Should SEO work be done in-house or outsourced? There are many benefits to building an in-house team if your business can support it

Target is testing a voice-activated coupon as a way to encourage people to start using Google Assistant to shop at Target.