Vitamin Shoppe Employees Turn Instagram Stars
The brand is launching Instagram accounts for each of its 800 locations, letting local staff promote events, daily specials and offers on social.
The brand is launching Instagram accounts for each of its 800 locations, letting local staff promote events, daily specials and offers on social.
Go behind the scenes with Ally's CMO Andrea Brimmer to learn how she plans, and successfully executes, its disruptor strategy.
Come join hundreds of the world's leading marketers at the industry's most commemorative affair, the 2018 PRO Awards gala.
Three-quarters of CMOs think their jobs are on the line if customer engagement doesn’t live up to their audience’s expectations, according to a new study from the CMO Council.
New advances in intelligent media delivery—including improvements in data accuracy, personalization, optimization and measurement—have the potential to make advertising more effective than ever before.
Miss any of our most popular B2B and martech stories in April? Here’s a recap.
As many businesses are learning, AI can improve the customer experience through consideration of the customer’s total lifecycle.
Connect to Convert is coming to Boston, and we want you to be part of the excitement! Submit your proposal now to speak at the show.
How can webinars be used to generate new leads? What types of webinar formats work best, and how do you measure the results?
Does your brand need to invest in AI? What technology and tools do you need to make it happen? How are brands like IBM, Facebook, Ally Bank and more leveraging AI the best across their B2B and B2C campaigns?