![Volvo Ocean Race HCL](https://chiefmarketer.com/wp-content/uploads/2018/09/hcl-ocean-race-850-160x125.jpg)
Volvo Ocean Race is Experential Showcase for HCL
A partnership with the Volvo Ocean Race helps HCL Technologies showcase the brand’s capabilities and build customer relationships.
A partnership with the Volvo Ocean Race helps HCL Technologies showcase the brand’s capabilities and build customer relationships.
Marketers in categories like automotive, insurance and finance cannot afford to ignore the shift in consumer demand for smart voice assistants.
The partnership puts the Visa retail experience and its payment technology in front of more than 100,000 guests.
The Falcon W was unveiled during an episode of the show, Fashion 5 Ways, Saturday on Snapchat’s Discover page.
It’s almost Labor Day—are you caught up on your summer reading? Here’s our top 10 most popular B2B and martech stories for August.
For hardware start-ups, deciding whether to target B2B or B2C audiences can be a huge challenge. Trying to target both can be difficult and costly.
How do brands get to know us better if the risks associated with them capturing and processing our personal data are becoming prohibitively high?
Here are the five steps to creating a successful Google Analytics implementation.
Starbucks is hoping to draw in new loyalty members—and provide entertainment and fun for its loyalists—with a summer-long virtual board game.
Burrow, the furniture marketplace, has come up with an ingenious activation to interact with consumers walking along popular New York City streets.