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2019 Trends: Martech Spending Continues to Rise
The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck.
The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck.
Every brand story is unique, yet the reasons for a brand refresh usually fall into a few common categories.
Learn what some of the featured B2B marketing agencies on this year's CM200 think are the top trends, challenges and opportunities for 2019.
Website personalization is helping Stella & Dot boost online conversions by 52 percent.
Burger King customers can score a Whopper for only a penny, but the crafty part is they need to be near a McDonald’s.
Blocking online hijacking has helped footwear manufacturer Deckers boost ecommerce conversion rates and KPIs.
Here’s eight best practices to help reduce wasted ad spend and maximize your user acquisition budget.
Several efforts are underway, aiming to democratize the identity graph, but they’re in danger of falling flat.
Get comfy and catch up with Chief Marketer’s most popular B2B and martech stories for November 2018.
SEO results can be improved by up to 10 times with a strong content marketing strategy.