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Focus on SEO Boosts Traffic for SmarterTravel
One year into a new SEO strategy, TripAdvisor's SmarterTravel is seeing traffic increases of up to 70 percent for some brands.
One year into a new SEO strategy, TripAdvisor's SmarterTravel is seeing traffic increases of up to 70 percent for some brands.
Advances in machine learning and AI are revolutionizing all aspects of business and industry, but most marketers have only scratched the surface.
Eighty-one percent of B2B marketers see digital transformation as key for their business, but over three-quarters see it as a complex process.
For AT&T Business, 5G is the next big thing, and it is using content featuring everything from medical centers to Batman to bring the tech alive.
Nike’s Jordan brand has inked a deal with the widely popular video game Fortnite to introduce two new characters.
What tech do you need to consider to talk more quickly with your target customers online?
Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.
While customers struggle on the front end to get a great customer experience, on the back end there isn't enough CX support.
IMAX got laser targeted with its social media platform strategy focusing on just Instagram stories to drive unprecedented growth in followers.
Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.