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Three Pandemic-Born Customer Experience Trends That Are Here to Stay
Three trends—contactless shopping, subscription business models and SMS messaging—warrant marketing spend in 2021.
Three trends—contactless shopping, subscription business models and SMS messaging—warrant marketing spend in 2021.
Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.
Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.
A look back at the biggest events and disruptions in retail marketing last year.
A look at the most-read CM stories of the year.
Marketers' privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.
Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.
L'Oréal's Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself--plus digital shopping trends in 2021.
An exclusive list of the top 200 brand engagement and experience agencies serving the U.S.
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.