The Marketing Arm has named Nowell Upham as an executive vice president. The post took effect July 16.
In his new role, Upham is charged with integrating, leveraging, supporting and further developing The Marketing Arm’s promotional resources.
Previously, Upham had been managing partner/integration director at Omnicom’s sister agency DDB/TracyLocke (Dallas), a job he held since 1991. Before joining that agency, he worked in brand management at Frito-Lay.
The Marketing Arm ranked No. 8 in the 2007 Promo 100 with estimated 2006 net revenues of $68 million, up $129% from 2004.
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