Marketers Don’t Track E-mail by Source: ExactTarget

Posted on by Chief Marketer Staff

Thirty two percent of marketers either rarely or never track the performance of their e-mail names by source, according to a recent study by e-mail marketing software-on-demand provider ExactTarget.

The troublesome statistic means almost a third of e-mail marketers could be throwing money away on bad sources of e-mail names. Moreover, bad list sources can lead to garbage addresses being introduced into marketers

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