How much do your customers and employees love your brand? What about your CEO?
The Boston Globe has a fascinating in-depth look at what happened to Tewksbury, MA-based supermarket chain last year, when employees and customers launched protests online and offline to save the job of embattled Market Basket CEO Arthur T. Demoulas.
Click here to learn how the company came through a crazy six week period of protests, job walkoffs and customer boycotts stronger, and how the resulting wave of PR actually helped the brand.
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