Marchex Inc. has acquired some assets of Pike Street Industries, Inc., an online yellow pages and lead generation provider, for $16.5 million in cash and stock.
Pike Street said it receives more than 2 million unique visitors per month through its portals, such as Yellow.com and Whitepages.net. Those sites are said to drive local search traffic from online consumers primarily to regional bell operating company (RBOC) partners.
“The asset acquisition of Pike Street represents continued progress toward our goals of driving qualified leads to merchants and enabling local merchant transactions,” said Peter Christothoulou, Marchex chief strategy officer in a statement. Contacts
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