Sen. Barack Obama’s presidential campaign is getting a multi-platform video plug from an independent political group dubbed “Mamas for Obama,” and comic relief from animated barbershop characters.
The Los Angeles-based “Mamas” are raising money for a dozen original ads that have been produced for the Florida TV market and the Web with a common tagline: “The Republicans Need a Time Out.” One of the ads features a sequence of young children explaining reasons for getting a “time out,” including “when you don’t clean up your mess” and “when you tell a lie.”
The ads debuted last week on YouTube and Facebook. The group is partnering with TruthandHope.org, a political action committee, to raise funds for the media buy. And it is using a geo-voter targeting system from Spot Runner to target densely populated Florida neighborhoods with women aged 25- to 52-years-old.
The founding members of the “Mamas” are self-described film industry professionals who met while dropping their kids off at school. Independent filmmakers produced the campaign ads.
The initiative is the latest indicator of the grassroots politics that have largely powered Obama’s campaign from its outset, producing an unprecedented online fund-raising effort.
Meanwhile, Liquid Magazine has produced “Afro Whigs,” an animated Web series featuring three African American characters who opine on politics in a satirical vein in a neighborhood barbershop online.
“The Liquid reader can relate to the barbershop as a social epicenter, a place where African American men form diverse backgrounds come together,” said Laurence Christian, Liquid Publishing Director.
It’s Liquid’s way of delivering a get-out-the-vote message, using the social parody to provide a modest push.
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