Making Models Work for You
Posted on
by Chief Marketer Staff
As I looked through the daily updates from NextMark and Standard Rate and Data Service (SRDS), I realized there really are no new transactional based, direct mail-sourced lists coming to the market. This has been the case for a while now. It’s no surprise given the economy and the fact no one is jumping into new business ventures. Further hampering our mail efforts is the fact universes have shrunk over the past two years, so marketers have had to dig deeper (and to less profitable lists) to reach desired mail goals.
How can you overcome the lack of fresh names on core lists and the dearth of new lists to the market? You might want to try modeling.
Models can help you:
