Madison Direct Marketing has identified young families that live in the Wal-Mart, Target and Kmart shopping areas to target prospects via its Young Family FamilyAdvantage mailer.
The average number of inserts per mailer is 46 (maximum size in 5 1/2 by 8 1/2). Product samples are two per mailer.
The data is sourced from list compilers and through a retail partner that provides Zip codes that allow Greenwich, CT-based Madison Direct to identify the target areas around specific retailers.
The firm has 26 million records in its Young Family database.
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