Lowe Live London has merged with direct response agency DraftWorldwide UK.
The unit will immediately be renamed DraftWorldwide London. Terms were not disclosed.
The newly-emerged London operation will be headed by four managing partners – Tony Watson, Ian Taylor and Nick Young from Lowe Live, and Sez Maxted from DraftWorldwide Oxford, a division of DraftWorldwide UK. Draft will also get 100 employees from Lowe Live who have done work for such clients as Saab, 3 com, and Norwich Union Healthcare.
DraftWorldwide UK’s structure comprises a 150-person agency and research presence in London, a 60-person base in Oxford and 60 people at its Edinburgh agency.
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