Loose Cannon: Only Skin Deep
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by Chief Marketer Staff
An early episode of “The Simpsons” featured Grandpa Abe Simpson and fellow nursing home denizen Jasper walking out of a movie theater, complaining about the film they’d just seen. Among their complaints: “The romantic subplot felt tacked on!”
That pretty much sums up the allegedly Valentine’s Day-themed edition of The Vermont Country Store’s catalog. In 92 pages, the nod to the patron saint of love and epilepsy is confined to the cover, a double bind-in card, and a tiny reproduction of 50-year-old ad for Lollipop underwear, which is tucked away on page 45.
In short, the cover promises romance, but delivers liniments and flannels for flinty New Englanders. Which is fine
