Companies see the benefits of treating employees as customers
SURE, INVESTING TIME, MONEY AND EFFORT in building customer relationships is a vital part of good business. But what about the people who will be responsible for building those relationships? Don’t they deserve a little special treatment too?
Most large companies that have invested in CRM today are starting to realize that a lot of the same principles apply to their own employees, notes Melinda Nykamp, president and CEO of Nykamp Consulting Group. The benefits of employee relationship management
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