LogicLab Inc., has named Michael Lazzaro VP of analytics at LogicLab, a wholly owned subsidiary of Merkle Inc. In this new role, Lazzaro will develop and oversee the company’s analytical capabilities and ad-matching technology platform, called the LogicLab Media Marketplace.
Lazzaro most recently led a team of data analysis experts at Draftfcb to develop data-driven marketing solutions. Previously, Lazzaro co-founded ZmmConnect, a partnership focused on launching non-traditional marketing ventures through the innovative application of new technologies.
Earlier, Lazzaro headed all direct acquisition and customer retention efforts for Datek Online Brokerage Services. There, he oversaw the launch of the brand and the exponential growth of the customer base until its eventual sale of the company to TD Ameritrade Holding Corporation.
Lazzaro will work out of LogicLab’s headquarters in New York.
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