The Chicago-based media services firm Integrent has launched Centro, a new local online media buying service.
Centro will makes it easier and more cost efficient for agencies to purchase advertising on hundreds of Web sites, according to Alan Schanzer, North American managing director of MEC Interaction.
The service has been developed in conjunction with local media publishers with more than 1,300 Web sites. It includes newspapers, TV stations, consumer weeklies and business publications.
“Consumers share a personal relationship with their local media brands unlike any other media relationship,” said Shawn Riegsecker, president of Centro, in a statement.
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