MBS, a database marketing supplier, has incorporated Quadstone’s predictive modeling software into Klondike, its marketing-automation system.
The move will bring Boston-based Quadstone’s analytic capabilities to the retailers and catalogers that make up MBS’ clients.
“The modeling and data-visualization modules were missing,” said Chris McDonald, MBS president and CEO. “They are now embedded in our tool.”
“This moves allows our technology to be used by a new part of the market,” Mark Smith, Quadstone’s president, said.
Quadstone just released the fourth version of its Quadstone System, which will continue to be marketed as a stand-alone product.
MBS is in Central Islip, NY.
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