Live From the Catalog Conference: Go Multi-Channel For Modeling

Posted on by Chief Marketer Staff

When building models, utilizing data from all channels has given office supply titan Staples a better picture of its customer base.

Eileen White, director of customer acquisition, Staples, told attendees of the Catalog Conference in Chicago on Monday that an increase in online sales initially meant a decrease in vehicle tracking, because it was more difficult to capture source codes online. About 70% of the company

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