The next big thing in search engine marketing is tracking clickthroughs to figure return on investment. Two companies announced products that do just that at the Search Engines Strategies 2003 conference in Boston.
One of them, iCrossing, a search agency in Scottsdale, AZ, is adding IC Live to its search optimization, search engine feed and keyword bid management services. IC Live tells marketers which engine a customer was searching on when they typed in a keyword, what keyword brought them to the marketer
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