Cohorts is introducing a new Hispanic household-based segmentation product today, Hispanic Cohorts. The offering features 19 unique customer segments within the American Hispanic community, including “Isabel” (successful career women who are highly integrated into American society ) and Domingo y Sylvia (modest income grandparents who still predominantly speak Spanish and feel loyalty towards Spanish advertising and media).
Hispanic marketing agency Integra Relationship marketing and Simmons Market Research assisted in the development of the product, which is available now to Cohorts clients and subscribers of Simmons’ National Hispanic Consumer Study license.
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