Using “real women” as models and asking inbound callers to carol for trinkets are among the ways women’s sporting apparel cataloger and retailer Title 9 gets consumers to “join their brand.”
Missy Park, founder and president of the California-based company, told attendees of the New England Mail Order Association fall conference yesterday that “competence, confidence and fun” are the themes Title 9 strives to accomplish with its catalog. Towards that end, all of the models used are friends and teammates. The copy supports the real world approach, by including biographical snippets about the models, such as favorite food (M&Ms, said one) or dream car (
Network
