Live From NEMOA: Knowing It All is a KooKoo Idea
If you’re a small cataloger, knowing everything about your business — including the little stuff like how to pick, pack and ship things from the warehouse to how to post photos on your Web site — is essential to running your business.
Knowing how things should be done will help you make sure they’re done right, said Joe Mediate, CEO of KooKoo Bar Kids, a small cataloger of upscale bedroom furniture and accessories for babies and children.
The niche marketer reported holiday sales last year up 144% over 2005, with online sales up 67%. And search terms like kids furniture and kids bedding regularly place KooKoo on the first page of Google, which helps the small cataloger compete with bigger firms.
Mediate, who spent much of his career prior to KooKoo in high tech, noted at the NEMOA conference in Cambridge on Thursday that 60% of the company’s business is done online.
The company also operates a retail store in Roswell, GA, which grew out of annual warehouse clearance sales. The annual sales regularly drew enormous crowds, so KooKoo opened a clearance store. But soon, the company realized that people also wanted to shop for the “real” full price merchandise.
