Ben Perez never had plans to get into direct marketing. Journalism? Maybe. Politics? Possibly.
But after spending the last 25 years working in the, Ben Perez, president of Millard Group Inc, was recognized last night with one of the most prestigious awards bestowed upon a list professional: List Leader of the Year.
Perez, surrounded by friends, colleagues and family at the dinner in his honor, said that he was proud of his 25 years in the direct marketing business. He acknowledged that while this is one of the toughest years the industry has seen, it is the third economic slowdown he has faced and worked through as a direct marketing professional. “I