NEW TO MARKET LISTS
–Source Interlink Media Health and Wellness Master File
This file names 705,718 magazine subscribers ages 70 and above who’ve reported buying health-related products and services.
Selections: Hotlines, ailment/Rx data, health-related interests, change of address, gender, age, income, state/SCF/ZIP
Price: $121/M
Contact: Specialists Marketing Services Inc., Amy Lyons (201-865-5800 ext. 2216; [email protected])
–CareerMine Banking and Finance Job Seekers
Named here are 83,000 individuals who said they’ve looked for employment on more than 20,000 job/career Web sites.
Selections: Hotlines, age, ethnicity, gender, hobbies, household income, languages spoken, marital status, presence of children, state/SCF/ZIP
Price: $120/M
Contact: List Solutions, Sandy Ostrander (732-729-0500 ext. 17; [email protected])
–Crains Chicago Business E-Mail List
Reach 123,162 opt-in professional subscribers to this local area publication.
Selections: State/SCF/ZIP
Price: $300/M
Contact: MeritDirect, Chris Kimball (914-368-1000; [email protected])
UPDATED LISTS
–College Students at .edu Address
A total of 994,659 individuals have consented to receive online offers at their institutional locations.
Selections: Hotlines, age, ethnicity, gender, mail order buyers, presence of credit card, state/SCF/ZIP
Price: $100/M
Contact: Take 5 Solutions, Alex Radetich (561-819-5555 ext. 112; [email protected])
–Affluent Online Buyers Master File
The Internet is the source of 3.5 million individuals who’ve agreed to receive e-mail offers through their computers.
Selections: Hotlines, age, ethnicity, gender, mail order buyers, presence of credit card, state/SCF/ZIP
Price: $85/M (postal); $215/M (e-mail)
Contact: ICS Marketing Support Services, Steve Willnus (248-200-9935; [email protected])
IN THE NEWS
–Direct Media and Millard Combine
By Larry Riggs
InfoGroup has combined Direct Media and Millard to form Direct Media Millard (DMM), a new list brokerage and management operation that launches July 1.
Ed Mallin, president of the InfoGroup services group, insists this is not a cost cutting move.
“This is really a strategic plan announcement, not an announcement that has anything to do with cost savings,” said Mallin. “We just see that in the space that Direct Media and Millard play in that this is the right time and the right positioning for them to be the largest players in space and have consolidated groups with management, brokerage, alternate media, nonprofit, international–all together in one organization.”
He noted that all of current offices of both entities will remain open.
Mallin stressed he anticipates no further major layoffs or consolidations this year.
In the new Direct Media Millard operation, Larry May former president of? Direct Media, will be president.
Jeff Kelley, former president of Millard, will be president of consumer management.
“The power of Direct Media Millard is its scale, but also its diversity” said Mallin. “On day one, DMM is the largest consumer brokerage and management firm in the industry. But it’s also the leader in business-to-business, alternate media, fundraising and international media services. This changes the landscape of direct marketing media.”
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