NEW TO MARKET LISTS
–Look to the Stars Astrology
In May, 6,000 individuals sourced from space ads bought horoscope-related products.
Selections: Gender, state/SCF/ZIP
Price: $90/M
Contact: Impulse Media, Laura Tonnesen (203-207-0227 ext.113; [email protected])

–Access Intelligence Global Postal and E-Mail Master Files
Named here are 259,181 professional newsletter subscribers at their postal addresses and 423,304 at their e-mail addresses.
Selections: Employee size, sales volume, business, job title, SIC code, phone numbers, state/SCF/ZIP
Price: $170/M (postal); $290/M (e-mail)
Contact: Statlistics, (postal) Jennifer Felling, (203-778-8700 ext. 138); (e-mail) Turk Hassan (203-778-8700 ext. 144 [email protected].

–Trailblazer Opt-in E-Mail Newsletter Subscribers
This file names 17,862 opt-in subscribers to this professional newsletter about geospatial technology.
Selections: State/SCF/ZIP
Price: $395/M
Contact: Kroll Direct Marketing Inc., Gwen Coryell (609-275-2900; [email protected])

–Mortgage Success Source Postal Master File
Reach 14,484 subscribers to this online real estate news service.
Selections: Gender, state/SCF/ZIP
Price: $150/M
Contact: MeritDirect, Jeff Moriarty (914-368-1198; [email protected])

INSERT MEDIA
–Bottom Line Books Billing Statement PI Program
Available here are 300,000 annual opportunities to include two insertions in a statement.
Price: $65/M
Contact: Bottom Line Lists, Amy Altmann (203-973-6222; [email protected])

LIST TALK
–How Relevant Is Your Mailing List?
By Bob Stein
How relevant is your mailing list? What is on your file? Are you making it work for you the best way possible? These are all questions mailers — and the managers that represent them — should be asking. In today’s struggling economy, it is important to make one of your company’s biggest assets, your mailing list, work for you. Click for more directmag.com/lists/0623-lists-relevant/.

* Food & Beverage Magazine
* Investors from InvestorFriends.com
* Donors from Exite.com
* Winning Deals Product Buyers/U.K.
* Eastbay Catalog Blow-in and PIP
* Deceased Database Available Online
* MarketWatch E-mail List
* Epic Engineering Consultants
* Circulation Manager

LISTS UNDER NEW MANAGEMENT

Food & Beverage Magazine
Statlistics has been appointed to manage a list of 49,285 controlled circulation subscribers to Food & Beverage Magazine. It targets restaurateurs and other professionals in hospitality industries. Net60 LLC was the prior list manager.
Selections: Gender, sales volume, business/industry, state/SCF/ZIP
Price: $130/M
Contact: Statlistics, Nancy Spielmann (203-778-8700, ext. 106; [email protected])

NEW LISTS

Investors from InvestorFriends.com
A total of 371,738 postal addresses and 298,109 e-mail addresses are available for financial e-mail newsletter subscribers. Data sources include Web site registration and surveys.
Selections: Investment experience, cap investor, years investing, investor type, risk tolerance, growth type, dividend yielding, gender, state/SCF/ZIP
Price: $110/M (postal file); $175/M (e-mail file)
Contact: Information Refinery Inc., Brahm Schenkman (201-529-2600; [email protected])

Donors from Exite.com
More than 1.5 million consumers who made contributions to charities are named. These individuals supported a variety of causes, including education, environmental, medical and humanitarian charities. The Internet is the source.
Selections: Age, gender, income, hotline, state/SCF/ZIP
Price: $90/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])

Winning Deals Product Buyers/U.K.
Some 20,000 consumers in the United Kingdom are named on this list of general merchandise buyers. Sixty-five percent of these buyers are women, typically between 40 and 64. Space advertising is the source.
Selections: Gender, recency, product, telephone number, hotline, geography
Price: $197/M (approximate)
Contact: Regency Direct Mail Ltd., Sarb Athwal (604-853-3035; [email protected])

NEWLY MANAGED INSERT MEDIA

Eastbay Catalog Blow-in and PIP
Footlocker Inc. has appointed List Services Corp. to co-manage catalog blow-in and package insert programs for its Eastbay division. Some 80 million catalogs are mailed per year to athletic individuals. Inserts must be between 3 by 3 inches to 6 by 8 inches. Three million packages are shipped annually. These inserts must be between 3 by 5 inches to 6 by 9 inches. The maximum weight is a quarter ounce. Zed Marketing Group also manages these programs.
Price: $35/M (blow-in); $70/M (PIP)
Contact: List Services Corp., Kerri Matteo (203-791-4104; [email protected])

IN THE NEWS

Deceased Database Available Online
Apatar Inc. is working with Cdyne Corp. to offer a Web-based data hygiene service for removing the names of deceased persons from marketing lists and databases. Click here (directmag.com/news/death_database_0620) for more.

SPECIALS!

MarketWatch E-mail List
Test mailers receive $15/M off the base price of the MarketWatch file. This financial publication has 291,100 e-mail subscribers. Contact Lake Group Media Inc., Paige McKiernan (914-925-2426; [email protected])

Epic Engineering Consultants
A 20% discount is being offered for this Canadian file until Sept. 1. It lists nearly 50,000 consultants who provided detailed information about themselves in surveys. Contact Cornerstone Group of Companies, Lynda Robinson (416-932-9555, ext. 117; [email protected])

CLASSIFIEDS

Circulation Manager
Design, create and implement mailing campaigns
Develop and execute database queries for list segmentation and analysis
Negotiate and order rental lists for mail campaigns/marketing database
Conduct analysis of mailing campaigns and offer insights and recommendations
5+ years experience in B2B catalog circulation
Bachelors Degree in Marketing, Business or related area
Advanced Excel skills are a must; Access experience is highly preferred
Experience working with service bureaus, printers
[email protected] EOE/AA Employer