* The Wholesaler
* Executive Decision Magazine E-mail
* Naturally Organic
* Investing Minds
* Diet Solutions Buyers
* Vacation and Travel Crowd
* NextMark Acquires Marketing Information Network
* Boating Industry
NEW LISTS
The Wholesaler
TMB Publishing Inc. has released a list of 31,341 subscribers to The Wholesaler, a magazine for distributors and wholesalers of plumbing, heating and air conditioning supplies and equipment. A separate file offers 12,267 e-mail addresses. Subscribers include manufacturers and sales reps.
Selections: Telephone number, engaged in plumbing/heating, job title, type of firm, products sold/distributed, showroom location, number of employees, state/SCF/ZIP
Price: $135/M (postal file); $300/M (e-mail file)
Contact: Information Refinery Inc., Dave Foster (800-529-9020; [email protected])
Executive Decision Magazine E-mail
United Publishing & Media LLC is offering a file of 22,201 Executive Decision magazine subscribers’ e-mail addresses. Readers include presidents and CEOs (8,981), vice presidents and senior VPs (9,076), directors and other corporate officials.
Selections: Age, size of company, income, job title, one per company, SIC code, sales volume, state/SCF/ZIP
Price: $300/M
Contact: Direct Media Inc., Rich Parker (203-532-2500; [email protected])
Naturally Organic
Some 1.2 million who indicated an interest in the environment, natural remedies and organic products are listed. More than 45% are organic gardeners and 25% reportedly exercise regularly. The sources are magazine subscriptions and lifestyle questionnaires.
Selections: Monthly hotline, adult’s/child’s age, bank cardholders, dwelling type, gender, homeowners/renters, income, length of residence, marital status, Nielsen codes, telephone number, presence of children, Prizm codes, organic gardeners, vegetarian meals, natural/herbal remedies, environmental/wildlife donors, state/SCF/ZIP
Price: $70/M
Contact: NCRI List Management, Elizabeth Arbelaez (201-541-9500, ext. 105; [email protected])
Investing Minds
This file identifies small business owners and executives who have investments in mutual funds, stocks and bonds, individual retirement accounts or life insurance. The count is 770,300. The median age and yearly income of those named is 55 and $68,659. Sources include directories, SEC filings, the Better Business Bureau, new business registrations and multiple direct mail surveys.
Selections: Investment type, age, income, ethnicity, religion, credit card, gender, state/SCF/ZIP
Price: $90/M
Contact: The Services Group, Kathy Woods (630-495-5478, ext. 230; [email protected])
Diet Solutions Buyers
This is a list of 5,224 consumers who bought dietary supplements in the first quarter. About 80% are women, most age 40 or older. These individuals placed a $55 order by telephone in response to radio advertising.
Selections: Gender, recency, state/SCF/ZIP
Price: $110/M
Contact: Impulse Media Inc., Kate Wicklund (203-207-0227, ext. 105; [email protected])
NEW SELECTS
Vacation and Travel Crowd
A selection identifying more than 4.1 million casino gamblers has been added to this 11.7 million-name list. The median age of those listed is 45 and the median annual income is $60,000. Direct mail buyer and survey data are the sources.
Additional selections: Age, gender, homeowners, income, 90-day mail order buyers, Prizm codes, telephone number, area code, cruise travelers, domestic/foreign travelers, state/SCF/ZIP
Price: $60/M
Contact: Profile America List Co., Joan McCann (201-569-7272; [email protected])
IN THE NEWS
NextMark Acquires Marketing Information Network
By Jim Emerson
NextMark Inc. has bought Marketing Information Network for an undisclosed sum. MIN will retain its name and operate as a new division of NextMark. For the details, click here (directmag.com/datalist/nextmark-acquires-marketing-information-network-0507).
SPECIALS!
Boating Industry
A $45/M discount off the base price is being offered for new tests of the Boating Industry magazine file. It lists 20,867 subscribers. Contact Names and Addresses Inc., Lisa Tricoli (847-850-1021; [email protected])
Network
