NEW TO MARKET LISTS
–BuildFind.com Opt-in E-Mail
This multiple-source file names 230,000 builders, contractors and other construction professionals who
Listline e-Newsletter 5/28
* MovieGoods
* Berea College
* Stat-a-Matrix
* Governing Management Letter
* Supreme Green Tea Weight Loss Buyers
* Profile America Goes Green
* Family Magazine Blow-in
* Specialists Acquires Response Media’s List Division
LISTS UNDER NEW MANAGEMENT
MovieGoods
Infinite Media has been tapped to manage MovieGoods Inc.’s customer list, starting June 2. The file identifies 697,655 buyers of movie memorabilia, such as posters, books, magazine covers and other collectibles. The average online sale was $55. Estee Marketing Group Inc. has been handling this file.
Selections: Hotlines, state/SCF/ZIP
Price: $105/M
Contact: Infinite Media, Jeffrey Hudes (914-949-1547, ext. 125; [email protected])
Berea College
RMI Direct Marketing Inc. has been appointed to manage a list of donors to Berea College. This educational institution in Appalachia charges no tuition. The file contains 18,259 donors through September 2007. No telemarketing is allowed and net name arrangements are not available. Innovative List Marketing Inc. formerly managed this list.
Selections: None offered.
Sample usage: American Farmland Trust, American Indian College Fund, America’s Second Harvest, Bread for the World, Christian Appalachian Project, Girls Inc., Project Hope, Volunteers of America
Price: (list exchanges only)
Contact: RMI Direct Marketing Inc., Siobhan Caragine (203-825-4618; [email protected])
NEW LISTS
Stat-a-Matrix
This corporate training and consulting firm has a list of nearly 28,000 attendees. It offers services pertaining to regulatory compliance and business performance improvement. The sources are direct mail, trade shows and a Web site.
Selections: Number of employees, sales volume, gender, job title/function, max per company, SIC code, state/SCF
Price: $130/M
Contact: Lewis Direct, Rebecca Grubelic (413-562-8089; [email protected])
Governing Management Letter
Congressional Quarterly Inc. has introduced a list of 30,879 subscribers to Governing Management Letter, an e-mail newsletter associated with Governing magazine. It targets state and local government officials.
Selections: State/SCF/ZIP
Price: $175/M
Contact: Statlistics, Isabel Arvoy (203-778-8700, ext. 117; [email protected])
Supreme Green Tea Weight Loss Buyers
This file names 18,196 inquirers and 5,368 individuals who purchased a green tea weight loss product in April. The unit of sale ranged from $11 for a seven-day trial supply to $170 for a six-month supply. The Internet and DRTV are the sources.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: List Acquisition Inc., Noah Markel (877-575-2739; ext. 3002; [email protected])
Profile America Goes Green
More than 5.7 million individuals involved with environmental causes are named. Those listed are generally college educated and some are environmental activists. The median age and income are 48 and $51,000. Direct mail, overlaid survey data and public records are the sources.
Selections: Hotlines, donors, adult’s/child’s age, gender, homeowner, income, marital status, Prizm, telephone number, area code, state/SCF/ZIP
Price: $65/M
Contact: Profile America List Co., Ann Tepper (201-569-7272; [email protected])
NEW INSERT MEDIA
Family Magazine Blow-in
Family Media Group offers a blow-in program for Family Magazine, a title distributed exclusively at military commissaries. More than three-quarters of readers are 35 or younger. Up to two blow-in inserts per issue will be accepted. Inserts must be between 4 by 4 inches to 6 by 6 inches. The maximum weight is a quarter ounce.
Price: $30/M
Contact: List Process Management Inc., Margaret Raven Ginns (941-927-8259; [email protected])
IN THE NEWS
Specialists Acquires Response Media’s List Division
By Jim Emerson
Specialists Marketing Services Inc. is buying Response Media’s list management division, which will be merged with Specialists, effective June 13. Terms have not been disclosed. For more on the acquisition, click here (directmag.com/datalist/specialists-acquires-response-media-list-0528).