* Douglas Publications
* EduChannel High School Graduates
* Feeling Lucky America
* Subcontractors from Prime Bid Software
* E-World Proven Opportunity Buyers
* Taylor Gifts and Get Organized
* RMI Closes Today to Honor Laura Smith
* Woman Within/KingSize
LISTS UNDER NEW MANAGEMENT
Douglas Publications
Edith Roman Associates and its affiliate ePostDirect have taken over as list manager for the Douglas Publications database. A total of 621,269 postal and 150,000 e-mail addresses are available. The database is comprised of subscribers to Compliance Magazine, Facility Care Magazine, Human Capital, Healthcare Products Today and other controlled circulation titles. MeritDirect previously handled this file.
Selections: Telephone number, one per company, purchasing authority, SIC code, number of employees, state/SCF/ZIP
Price: $145/M (postal file); $275/M (e-mail file)
Contact: Edith Roman Associates Inc., Michael Costantino (845-731-2748; [email protected] — postal); Shawn Kingston (845-731-3828; [email protected] — e-mail)
NEW LISTS
EduChannel High School Graduates
The names of 1.4 million high school graduates who filled out surveys at various career and education Web sites have been assembled. Hundreds of selections are available, including data such as college names, major, field of study, grade point average; as well as whether the student is interested in receiving scholarship or financial aid information. Some 1.2 million cell phone numbers are available for text-message offers.
Selections: Quarterly hotline, age, campus vs. online preference, current school year, dwelling type, foreign language, GED, gender, household income, marital status, parent’s name, special talents, state/SCF/ZIP
Price: $125/M
Contact: ListSolutions, Sandy Ostrander at 732-729-0500, ext. 17 or [email protected])
Feeling Lucky America
Data cards for several files have been released for the Feeling Lucky America list group. Data derived from direct mail survey responses is available for 2.6 million donors. Other files identify surveyed consumers who indicated they have plans to purchase insurance, cars and computers, with counts ranging from 2.7 million to 166,454.
Selections: Hotlines, age, gender, income, homeowner, presence of children, presence of credit card, state/SCF/ZIP
Price: $85/M
Contact: List Management Plus Division/Focus USA, Chris Morgan (603-673-3473; [email protected])
Subcontractors from Prime Bid Software
This file identifies 40,595 subcontractors who purchased computer software for analyzing bid packages. It includes individuals who do concrete, roofing, painting and other types of work. The Internet is the source.
Selections: Business type, telephone number, gender, state/SCF/ZIP
Price: $125/M
Contact: Information Refinery Inc., Brahm Schenkman (201-529-2600; [email protected])
E-World Proven Opportunity Buyers
Consumers who purchased a book about starting a home-based business are named on this file. These 2,260 opportunity seekers (71% men) responded to a direct mail offer in the first quarter. Records are available for postal and telemarketing offers. The unit of sale was $75.
Selections: Gender, state/SCF/ZIP
Price: $100/M (postal file); $250/M (telemarketing file)
Contact: Macromark Inc., Paula Dazi (845-230-6300, ext. 349; [email protected])
NEW SELECTS
Taylor Gifts and Get Organized
A new movers selection has become available on this master file. An estimated 50,000 change of address records will be available per month. These customers have made $70 average purchases from the Taylor Gifts or Get Organized catalogs. Products sold include housewares, lawn and garden supplies, decorations and pet items. Telephone numbers are available.
Additional selections: Hotlines, credit card buyers, purchase amount, single/multibuyers, product category, gender, state/SCF/ZIP
Sample usage: AmeriMark Direct, Paramount Management Group Inc. Pets Unlimited
Sample tests: Active Periodicals, Bigger & Brighter, Collin Street Bakery, Personal Creations Inc., Terry’s Village
Price: $100/M
Contact: List Services Corp., Joan Ginty (203-791-4450; [email protected])
IN THE NEWS
RMI Closes Today to Honor Laura Smith
RMI Direct Marketing Inc. will be closed April 10 in honor of Laura Smith, vice president and director of list management at RMI Direct Marketing Inc., who died suddenly on April 5.
Smith, 43, had been with the firm for 20 years this month.
During her career, Smith did volunteer work for such groups as the Hudson Valley Direct Marketing Club, New England Mail Order Association, Direct Marketing Club of New York, Fulfillment Management Association and the Direct Marketing Association’s Catalog Council.
SPECIALS!
Woman Within/KingSize
RedCats USA is offering new mailers up to 10,000 names for free until June 30, for testing either the Woman Within or KingSize apparel catalog files. Woman Within has 1.8 million buyers from the last 12 months, while KingSize has 469,112.
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