LIST MANAGEMENT CHANGES
–Cable Kids Buyers
SMD Media Services has taken over management of this file, which names 690,725 families who responded to a direct response TV ad or billing insert offer for children’s products from their local cable companies. Concepts for Children was the previous manager.
Selections: Gender, homeowner, household income, Nielsen county, state/SCF/ZIP
Price: $85/M
Contact: SMD Media Services Inc., Laurie DeLuca (845-279-6536; [email protected])
NEW TO MARKET LISTS
–Extreme White Tooth Whitening Buyers
Named here are 162,784 Internet-sourced individuals who’ve taken a one-month trial of this continuity club product.
Selections: Gender, age, income, lifestyle, ethnicity, state/SCF/ZIP
Price: $80/M
Contact: True North List Marketing, Lynn Starr (203-459-4348 ext. 305; [email protected])
–Professors PCS
More than 1.4 million professors at two- and four-year schools are named on this newly-available compiled file.
Selections: Phone numbers, business/industry type, contact name, demographic, fax number, headquarters/branch, number of employees, office size, sales volume, specialty area, state/SCF/ZIP
Price: $75/M
Contact: PCS Mailing List Co., (978-532-7100 ext. 110; [email protected])
UPDATED LISTS
–Magnificat Enhanced Subscribers
Five new demographic enhancements have been added to this file of 128,869 direct mail-sold subscribers to a Roman Catholic prayer guide.
Selections: Age of respondent, presence of children, age of child, lifestyles, ethnicity, gender, state/SCF/ZIP
Price: $105/M
Contact: Trinity Direct, Joy Jacobs (973-285-3600; [email protected])
–Terry Precision Cycling
Reach 54,310 direct mail-sold mostly female buyers of bicycles and apparel from this catalog.
Selections: $100+ buyers, $50+ buyers, average purchase amount, last purchase amount, state/SCF/ZIP
Price: $100/M
Contact: All That Marketing, Jim Hall (405-608-2340; [email protected])
IN THE NEWS
–Direct Network President David Nussbaum Dies
By Larry Riggs
David Nussbaum, founder and president of Direct Network Inc., died last weekend of a heart attack, according to Monica Feinstein, an account executive with his firm. He was 50 years old.
Nussbaum founded Direct Network, a North Brunswick, NJ-based list brokerage and direct response ad agency, in 1994. Before that he worked for CAMA/George-Mann Associates and Prescott Lists. He began his career in 1979 as a clerk in the list brokerage department at Names Unlimited and by the time he left he was a database manager.
He had been a board member of the Direct Marketing Club of New York since 2008.
He is survived by a son Joshua and a daughter Samantha.
Donations can be made in his name to the American Heart Association.
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