NEW TO MARKET LISTS
–Canadian Merchandise Buyers
This file names 13,785 individuals sourced from a variety of direct response vehicles.
Selections: Gender, state/SCF/ZIP
Price: $120/M
Contact: Specialists Marketing Services Inc., Femina Lalji (631-787-3027; [email protected])
–ACAI Weight Burner Buyers
During January, 5,988 individuals sourced from direct response television and the Internet bought this nutritional supplement. Sixty-one percent of these buyers are female.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: Macromark, Dave Boyd, (845-230-6300 ext. 327; [email protected])
UPDATED LISTS
–Finance Professionals From Listopedia Consortium
Reach 381,983 confirmed opt-in accountants, bookkeepers and similar professionals at either their postal or e-mail addresses.
Selections: Age, business/industry type, gender, income, job title, monthly hotline, state/SCF/ZIP
Price: $125/M (postal); $150/M (e-mail)
Contact: Marketing Advisory Group Inc., Fran Cohen (631-264-3802; [email protected])
IN THE NEWS
–In the News
Worldata has launched a new corporate division, Worldata Research, featuring the ListPriceIndex.com. This unit will provide free industry research as well as custom research services.
LIST TALK
–What U.S. Mailers Need to Know about Canadian Privacy
By Susan Oliver
The U.S. and Canada share many things in common, but they do differ in their privacy regulations. Here are the key privacy rules that impact U.S. firms that want to market into Canada.
To view the full article go to:
directmag.com/lists/0323-canadian-privacy-mail
SPECIALS
–Specials
Newsletter publisher Information Strategies Inc. is offering special test rates of $100 per thousand for postal and $150 per thousand for e-mail through May 15. Contact: Direct Innovations Inc., Herb Torgersen (404-402-2825; [email protected])