NEW TO MARKET LISTS
–Canadian Merchandise Buyers
This file names 13,785 individuals sourced from a variety of direct response vehicles.
Selections: Gender, state/SCF/ZIP
Price: $120/M
Contact: Specialists Marketing Services Inc., Femina Lalji (631-787-3027; [email protected])

–ACAI Weight Burner Buyers
During January, 5,988 individuals sourced from direct response television and the Internet bought this nutritional supplement. Sixty-one percent of these buyers are female.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: Macromark, Dave Boyd, (845-230-6300 ext. 327; [email protected])

UPDATED LISTS
–Finance Professionals From Listopedia Consortium
Reach 381,983 confirmed opt-in accountants, bookkeepers and similar professionals at either their postal or e-mail addresses.
Selections: Age, business/industry type, gender, income, job title, monthly hotline, state/SCF/ZIP
Price: $125/M (postal); $150/M (e-mail)
Contact: Marketing Advisory Group Inc., Fran Cohen (631-264-3802; [email protected])

IN THE NEWS
–In the News
Worldata has launched a new corporate division, Worldata Research, featuring the ListPriceIndex.com. This unit will provide free industry research as well as custom research services.

LIST TALK
–What U.S. Mailers Need to Know about Canadian Privacy
By Susan Oliver
The U.S. and Canada share many things in common, but they do differ in their privacy regulations. Here are the key privacy rules that impact U.S. firms that want to market into Canada.
To view the full article go to:
directmag.com/lists/0323-canadian-privacy-mail

SPECIALS
–Specials
Newsletter publisher Information Strategies Inc. is offering special test rates of $100 per thousand for postal and $150 per thousand for e-mail through May 15. Contact: Direct Innovations Inc., Herb Torgersen (404-402-2825; [email protected])

* Barrie Pace Lists
* CK Media Subscribers
* Cash Crunch Payday Loans
* Moorehouse Preferences Personal Finance/Investment
* MarketShare Consumer Insurance Buyers
* Precision Engine
* People in the News
* Short Cuts

LISTS UNDER NEW MANAGEMENT

Barrie Pace Lists
Direct Media Inc. recently assumed management of the Barrie Pace catalog files. These include lists of (137,370) casual business apparel buyers, (34,990) petite apparel buyers and (15,034) shoe and accessory buyers, among other files. Barrie Pace customers, typically 40 to 65, spend on average $300 per order. Belardi/Ostroy was the prior list manager.
Selections: Purchase amount (ranges), gender, product, recency, size, state/SCF/ZIP
Price: $120/M
Contact: Direct Media Inc., Matthew Musikar (203-532-2445; [email protected])

CK Media Subscribers
Specialists Marketing Services Inc. recently took on management of a group of lists for CK Media. Among these are lists of 138,593 subscribers to Creating Keepsakes, 27,293 subscribers to Creative Machine Embroidery and 50,720 subscribers to Quick Quilts, in addition to various master files. The source is predominantly direct to publisher. Millard Group Inc. formerly handled these files.
Selections: Hotlines, gender, source, Nielsen County, change of address, paid, state/SCF/ZIP
Price: $95/M
Contact: Specialists Marketing Services Inc., Amy Lyons at 201-865-5800, ext. 2216 or [email protected])

NEW LISTS

Cash Crunch Payday Loans
Some 375,000 applicants for short-term loans are named. Those listed typically lack credit cards or savings accounts. No telemarketing is allowed. All have been verified as being mail order buyers.
Selections: Age, gender, Hispanic, home equity, homeowner/renter, home value, household income, monthly hotline, presence of children, Spanish-speaking, state/SCF/ZIP
Price: $86/M
Contact: List Bargains Division, Media Source Solutions, Amy Benicewicz (203-746-6640; [email protected])

Moorehouse Preferences Personal Finance/Investment
Separate segments within this file identify investors in mutual funds, annuities, money market accounts and other types of investments. More than 6.4 million names at home addresses and 1 million names at home office addresses have been assembled. Direct mail and telemarketing are the sources.
Selections: state/SCF/ZIP
Price: $90/M (home addresses); $100/M (home office)
Contact: List Services Corp., Steve Ruffler (203-791-4491; [email protected])

MarketShare Consumer Insurance Buyers
More than 45 million insurance buyers have been identified with data from more than 275 hotline files. This consumer database is comprised of catalog and continuity buyers, subscribers and data from nonprofit organizations available for statistical modeling.
Selections: Adult