LIST MANAGEMENT CHANGES
–HRD Press Human Resources Product Buyers
MeritDirect was selected to oversee a list of 32,250 buyers and subscribers

ON TODAY’S DIRECT LISTLINE:
* Barrie Pace
* Sundance Catalog
* QuickBooks Buyers
* Hispanic Donors Database
* Simpsons Financial and Opportunity Seekers
* Chiropractic Economics
* Financial Freedom Finders
* Eventful Sports

LISTS UNDER NEW MANAGEMENT

Barrie Pace
Direct Media Inc. has become list manager for Barrie Pace Inc. A total of 146,021 buyers are available, including 78,361 from the last 12 months. A typical customer is 40 to 65 with a $125,000 or better income. The unit of sale for women’s apparel and accessories runs $300 and higher. The sources are catalogs and the Internet. Belardi/Ostroy was the prior list manager.
Selections: Hotlines, purchase amount (ranges), product, size, state/SCF/ZIP
Sample usage: Bloomingdale’s Direct, Boston Proper, Brooks Brothers, Coldwater Spirit of America, Eddie Bauer, Neiman Marcus, Sierra Trading Post, Spiegel Inc., Talbot’s, Travelsmith, Harry and David, Herrington, Regency Group, Ross Simon
Price: $120/M
Contact: Direct Media Inc., Matthew Musikar (203-532-2445; [email protected])

Sundance Catalog
Belardi/Ostroy has been named list manager for the Sundance catalog. Nearly 320,000 buyers from the last 12 months are available. The unit of sale was $185 for apparel, leather goods, home furnishings and accessories. Millard Group Inc. formerly managed this file.
Selections: Hotlines, purchase amount (ranges), average/last purchase, product, demographic enhancement, ALEXA enhancement, Z-24 enhancement, gender,
Price: $120/M (base)
Contact: Belardi/Ostroy, Kathy Hermann (212-381-1724; [email protected])

QuickBooks Buyers
MeritDirect recently assumed management of Solution Publishing’s list of QuickBooks accounting software buyers. It’s comprised of nearly 65,000 postal addresses and more than 16,000 e-mail addresses. The sources are telephone surveys and newsletter subscription data. The former list manager was Direct Media Inc.
Selections: Business/industry, gender, number of employees, sales volume, state/SCF/ZIP
Price: $110/M (postal file); $300/M (e-mail file)
Contact: MeritDirect, Chris Blohm (914-368-1031; [email protected])

Hispanic Donors Database
The LH Management Division of Leon Henry Inc. has been named to manage this database comprised of 571,000 Hispanic donors to social, political and environmental causes during the last 12 months. The sources include public records and telemarketing. The list owner used to manage this file in-house.
Selections: Age, credit card, gender, hotline, income, state/SCF/ZIP
Sample usage: Ronald McDonald House, Hispanic Outreach, Hispanic United Fund
Price: $100/M
Contact: LH Management Division, Leon Henry Inc., Jody Smith (914-285-3456; [email protected])

Simpsons Financial and Opportunity Seekers
List Services Corp. now manages the Simpsons Financial and Opportunity Seekers lists. A total of 430,373 buyers are on file. Those listed have purchased newsletters, business plans and other kinds of information related to credit and penny stocks for example. Direct mail is the source. No telemarketing is allowed. Dunn DataCo was the previous list manager.
Selections: Quarterly hotline, gender, state/SCF/ZIP
Price: $100/M
Contact: List Services Corp., Joan Ginty (203-791-4450; [email protected])

NEW LISTS

Chiropractic Economics
Doyle Group offers a list of 51,878 subscribers to Chiropractic Economics magazine. A typical subscriber is a man, 42, who has practiced for 13 years. Seventy-one percent are solo practitioners. E-mail addresses are available for 11,334 chiropractors.
Selections: State/SCF/ZIP
Price: $125/M (postal file); $250/M (e-mail file)
Contact: Infocus Marketing Inc., Maggie Powers (540-428-3249; [email protected])

Financial Freedom Finders
More than 4.1 million business entrepreneurs are named. These individuals spent $80 to purchase how-to guidebooks on various topics. The sources are the Web site myamazingformula.com and direct mail.
Selections: Monthly hotline, age, gender, household income, homeowners, length of residence, dwelling type, presence of children, lifestyle/interests, ethnicity, state/SCF/ZIP
Price: $80/M
Contact: Fasano and Associates, Rose Joseph (818-728-9030, ext. 112: [email protected])

Eventful Sports
Eventful Inc. has introduced a list that identifies nearly 1.3 million sports enthusiasts. About 60% are men. Seventy percent have attended or graduated college. The source is Events.com, a Web site that provides information about sports and other kinds of events.
Selections: Quarterly hotline, age, gender, household income, lifestyle, music category, state/SCF/ZIP
Price: $150/M
Contact: Specialists Marketing Services Inc., Randi Morris (201-865-5800, ext. 2037; [email protected])