* People StyleWatch
* Lane Bryant
* Nutrition Action Healthletter Dog and Cat Owners
* Hispanic Consumer Nation
* Mobile Source Democrats/Republicans
* Underground Investment Advisory Newsletter
* Hispanic Connection
* Bachrach Catalog
* Classifieds
NEW LISTS
People StyleWatch
Time Inc. offers a list of 145,630 subscribers to People StyleWatch, a celebrity and fashion magazine for women. Subscribers’ median age is 30 and median household income $60,270. Seventy-eight percent are college educated. No telemarketing is allowed. Subscriptions were sourced from agents, direct to publisher, insert media and the Internet.
Selections: Source, gender, hotlines, business address, change of address, public place, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., Jennifer Kelley (603-924-9262, ext. 2120; [email protected])
Lane Bryant
A new Lane Bryant catalog buyers file has recently come on the market. It consists of 124,572 buyers of women’s clothing sizes 14 to 28. An average customer is 50 with a $55,000 income. Names from this catalog had not been accessible for some time. No telemarketing is allowed.
Selections: Purchase amount (ranges), hotlines, product, single/multibuyers, cash/credit, size, state/SCF/ZIP
Price: $105/M
Contact: ALC Data Management, Raymond Tognella (914-524-5271; [email protected])
Nutrition Action Healthletter Dog and Cat Owners
The Center for Science in the Public Interest has released a list of pet owners who subscribe to its Nutrition Action Healthletter. Separate segments are offered for 82,388 dog owners and 67,346 cat owners. These pet lovers are typically 55 to 70. More than half live in households with incomes over $50,000. Seventy percent are married and 79% are homeowners. Direct mail is the source.
Selections: Hotlines, state/SCF/ZIP
Price: $100/M
Contact: RMI Direct Marketing Inc., Ed Bocknik (203-825-4633; [email protected])
Hispanic Consumer Nation
Some 6.3 million Hispanic consumers who made purchases by mail are included in this database. Names from multiple sources have been enhanced with demographic and lifestyle data. Numerous segments are offered including bilingual consumers and grandparents.
Selections: Hotlines, credit cards, adult’s/child’s age/gender, telephone number, presence of children, gender, marital status, length of residence, renter, household income, religion, language preference, country of origin, state/SCF/ZIP
Price: $95/M
Contact: List Services Corp., Jennifer Cronin (203-791-4162; [email protected])
Mobile Source Democrats/Republicans
Separate lists identify 1.6 million Democrats and 1.9 million Republicans and offer selects for cell phone and landline numbers. These registered voters also registered to receive text message alerts; purchased ringtones, wallpaper for cell phones or games to play on mobile devices.
Selections: Landline/cell phone number, adult’s/child’s age range, income, mail order buyers, hobbies, interests, donors, presence of children area code, state/SCF/ZIP
Price: $85/M
Contact: Kroll Direct Marketing Inc., Gwen Coryell (609-275-2900, ext. 118; [email protected])
Underground Investment Advisory Newsletter
This file contains 124,171 investors who paid for an annual subscription to a newsletter, which focuses on investments in energy and gold. Most subscribers (95%) are men, typically 61, with a $200,000 or higher income. The Internet is the source.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: VentureDirect Worldwide, John Serrano (212-655-5135; [email protected])
NEW COMPILED LISTS
Hispanic Connection
Names for more than 12.2 million consumers in Spanish-speaking countries have been gathered. The largest counts are offered for Mexico (9.2 million) and the U.S. territory of Puerto Rico (1.9 million). Smaller segments target consumers in Columbia, El Salvador, Peru and Spain, among other countries. Public records and direct mail surveys are the primary sources.
Selections: Mail order buyers, affluent, adult’s/child’s age, credit card, donor, ethnicity, gender, homeowner, house value, income, investors, lifestyle, marital status, net worth, occupation, presence of children, country
Price: $70/M
Contact: Datamatrix Lists, Joe Borelli (732-940-1500; [email protected])
UPDATED LISTS
Bachrach Catalog
The Bachrach list of men’s apparel buyers has come back on the market after about a one-year hiatus. Some 38,000 buyers from the last 24 months are available, in addition to 14,343 buyers from the last 12 months. Women made a third of these $125 average purchases.
Selections: Hotlines, purchase amount (ranges), credit card, gender, multibuyers, state/SCF/ZIP
Price: $95/M (last-24-month buyers)
Contact: Belardi/Ostroy ALC, Antoine Smith (212-381-1755; [email protected])
CLASSIFIEDS
Classifieds
Insert Media Supervisor
Pasadena direct response agency specializing in fundraising for humanitarian non-profits seeks Insert Media Supervisor to oversee all space and insert media placement and buys including statement stuffers, newspaper and magazine advertising, FSI’s and polybag programs. Must have 5-10 years of print and insert media advertising experience in a supervisory role. Must have a strong background in direct response marketing, clearly demonstrated skill in rate negotiation, and ability to communicate in a fast-paced environment. Excellent analytical and organizational skills required. Please email resume and cover letter to [email protected]).
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