LIST MANAGEMENT CHANGES
–Rivercrest Publishing
Macromark Inc. has been appointed list manager for Rivercrest Publishing. A total of 73,701 buyers of books, audiotapes, videos and CDs are listed. The average sale was $32. Direct mail is the source. Response Unlimited was the prior list manager.
Selections: Gender, congressional district, state/county/SCF/ZIP
Sample usage: American Association of Christian Counselors, American Center for Law and Justice, American Free Press, Coral Ridge Ministries, Dave Bossie Investigative Report, Jews for Jesus, Help Hospitalized Veterans, Midnight Call, Morning Star Publishers, Open Doors with Brother Andrew, Spotlight
Price: $90/M
Contact: Macromark Inc., Paula Dazi (845-230-6300, ext. 349; [email protected])

–Wisteria Catalog
Belardi Ostroy now manages the Wisteria Catalog file. Some 125,000 names are available, including 74,719 buyers from the last 12 months. The average sale was $200 for home and garden products. Jordan Direct was the previous list manager.
Selections: Purchase amount, hotlines, gender, multibuyers, Z-24 enhanced, state/SCF/ZIP
Price: $120/M (base)
Contact: Belardi/Ostroy, Kathy Hermann (212-381-1724; [email protected])

NEW TO MARKET LISTS
–MDx Blue/Physicians by Specialty
Doctors selectable in 32 specialties and 204 subcategories have been assembled for this database. A total of 687,552 names are available, each offering at least 63 data points. Directories are the source. MDx Blue is not affiliated with the American Medical Association.
Selections: Telephone number, specialty/sub-specialty, affiliations, board certified, gender, insurance accepted, quality ranking, thought leadership, years in practice, state/SCF/ZIP
Price: $75/M
Contact: Dunn Data Co., Jon Pogact (845-278-1267; [email protected])

–Response Source
Separate files that comprise the new Response Source database identify apparel buyers and donors to children’s, conservative and world relief causes. Counts range for 61,575 to 515,547. Direct mail surveys are the source.
Selections: Hotlines, age, gender, income, presence of children, credit cards, state/SCF/ZIP
Price: $85/M
Contact: Incite Lists & Data Services, Christopher Morgan (615-815-8367; [email protected])

–Ultra Omega 1200 Supplement
Some 145,000 dietary supplement purchasers are named, including 40,500 January customers. The average sale was $70. Women placed about 65% of these orders. Telephone numbers are available. The sources are DRTV (70%) and the Web (30%).
Selections: Hotline, gender, credit card, state/SCF/ZIP
Price: $110/M
Contact: GT List Services, Oney Currithers (845-918-1012; [email protected])

INTERNATIONAL LISTS
–Faith Base Canadian Master File
A monthly hotline selection has become available on this list of religious Canadian families. The source is a sweepstakes.
Additional selects: Gender, mail order buyer, recency, age, income, lifestyle, presence of children, travelers, credit card, grandparents, pets, ethnicity, subscription type
Price: $90/M (base)
Contact: Trinity Direct, Bob Stein (973-283-3600, ext. 225; [email protected])

UPDATED LISTS
–Chasing Fireflies
A total of 142,687 buyers are named, including 112,977 from the last 12 months. Sales of children apparel and toys were generated via Web site and catalog. A typical customer is a woman, 38, who has a household income in excess of $100,000. This file was previous only available for exchanges.
Selections: Purchase amount ranges, hotlines, state/SCF/ZIP
Price: $120/M (base)
Contact: Millard Group Inc., Linda Thompson (603-924-9262, ext. 2203; [email protected])

MEET THE BROKER
–Meet David M. Raff, MDI Lists
By Jim Emerson
This week, Meet the Broker features David M. Raff ruminating on how seasoned brokers actively push the envelope to keep list work challenging over the long haul. Raff is a biker and a world traveler too. For more, click here (directmag.com/meet_the_broker/0219-david-raff-mdi).

* Journeys Shoes
* Contexo Media Database
* The MacAuthority
* Green Minded Americans
* Online Trade and Vocational School Responders
* Return on Dispatch Multinational
* Canada Seeks Contractor to Monitor List Compliance
* Short Cuts

LISTS UNDER NEW MANAGEMENT

Journeys Shoes
Genesco Inc. picked Millard Group Inc. to oversee four lists of Journeys Shoes buyers. Some 328,000 retail and 122,259 catalog customers, as well as 104,000 Journeys Kidz retail and 42,000 catalog buyers are identified. The average sale was $90 for such brands as Ugg, Crocs, Dr. Martens, Vans, Puma, Converse and Diesel. Fasano and Associates was the previous manager.
Selections: Hotlines, purchase amount (ranges), age, gender, income, lifestyle, state/SCF/ZIP
Sample usage: 360 Youth, Body Central, CCS, Fossil, Swell, Victoria’s Secret
Price: $110/M (last-12-month catalog buyers)
Contact: Millard Group Inc., Debbie Zetwick (561-881-1663; [email protected])

Contexo Media Database
PCS Mailing List Co. now manages this database of social services, AIDS/HIV, mental health and judicial professionals. Nearly 95,000 postal addresses and more than 18,000 e-mail addresses are listed. Data comes from directories. The file formerly was handled in house.
Selections: Job function, workplace setting
Price: $150/M (base)
Contact: PCS Mailing List Co., Peter Stark (978-532-7100; [email protected])

NEW LISTS

The MacAuthority
Eli Journals is offering a list of 89,912 subscribers to The MacAuthority newsletter. Among its readers are graphic artists, Web designers and marketing professionals. E-mail addresses are available.
Selections: Number of employees, gender, home/business address, SIC code, one per company, state/SCF/ZIP
Price: $175/M (postal file)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])

Green Minded Americans
Consumers who bought products with specific environmental benefits are identified. The count for the last 12 months is 122,987. Products sold include energy-efficient light bulbs, solar energy panels, low-flow plumbing fixtures and recycled products. Sources include point of purchase and response cards.
Selections: Hotlines, income, age, presence of children, ethnicity, religion, mail order buyers, gender, state/SCF/ZIP
Price: $85/M
Contact: List Experts Inc., Iris Caralla (727-669-2500; [email protected])

Online Trade and Vocational School Responders
This is a list of people who requested information or submitted applications to enroll in certificate and diploma programs. The average monthly hotline count exceeds 110,000 names. Postal and telemarketing files are offered. Sources include Internet search engines, banner ads and direct e-mail.
Selections: Gender, degree, age, education, SCF
Price: $100/M (monthly postal hotline); $200/M (telemarketing file)
Contact: Net60 LLC, Paula Markowitz (201-883-9003; [email protected])

Return on Dispatch Multinational
The names of about 250,000 Canadians and those from other countries can be found on this file. Customers purchased general merchandise via direct mail and entered sweepstakes. An average order was $25 and 70% paid for with a credit card.
Selections: Hotline, gender, geographic
Price: $275/M
Contact: Regency Direct Mail Ltd., Sarb Athwal (604-853-3035; [email protected])

IN THE NEWS

Canada Seeks Contractor to Monitor List Compliance
The Canadian Radio-television and Telecommunications Commission (CRTC) has issued a request for bids from contractors to monitor compliance with Canada’s National Do Not Call List when it’s launched.

In December Bell Canada was awarded a contract by the CRTC to gather and maintain a list of phone numbers that telemarketers will be prohibited from calling. The CRTC expects its telemarketing suppression file will be available by Sept. 30.

Canadian consumers can have their telephone numbers added to the National Do Not Call List at no charge. It will be mandatory for telemarketers to pay a subscription fee and use the telemarketing suppression file.

The CRTC will host a bidders’ conference Feb. 28. It will accept bids online until March 25 at merx.com, where additional information is available.

Bids should include a company profile demonstrating relevant knowledge and experience. Bidders should possess a qualified management team and be able to demonstrate an absence of any conflict of interest.

Besides monitoring telemarketing list regulatory compliance and investigating complaints, the contractor will deal with matters involving other Canadian telemarketing rules.

Short Cuts
Walter Karl Inc. has consolidated a group of medical professionals lists under management at its Pearl River, NY office. Files from list owners such as Lippincott Williams & Wilkins and CMP were formerly handled from Schaumburg, IL. The new account rep is Lori Colantuono, 845-732-7089; [email protected])