ON TODAY’S DIRECT LISTLINE:
* Scottsdale National Gender Institute
* Nylon Magazine
* Precious Moments Catalog
* Eventful Movie and Film
* Business Opportunity Seekers Mega-millionaires
* Analytical Investor
* Redan Fun to Learn
* Sporting News Magazine
LISTS UNDER NEW MANAGEMENT
Scottsdale National Gender Institute
Bethesda List Center Inc. has been tapped to manage the Scottsdale National Gender Institute’s list. It identifies 9,190 buyers and inquirers for workplace diversity training products and services. The file includes corporate and government entities. Arizona and California have the largest counts, followed by New York and Illinois. Direct mail is the source. Chessie Lists Inc. was the prior list manager.
Selections: State/SCF/ZIP
Price: $130/M
Contact: Bethesda List Center Inc., David James (301-968-1712; [email protected])
NEW LISTS
Nylon Magazine
Nylon Holding Inc. has introduced a list of 97,497 subscribers to Nylon magazine. This lifestyle magazine targets predominantly fashion conscious women, typically 18 to 34. The sources are direct mail and direct to publisher
Selections: Gender, source, state/SCF/ZIP
Price: $110/M
Contact: Statlistics, Nancy Spielmann (203-778-8700, ext. 106; [email protected])
Precious Moments Catalog
Porcelain figurine cataloger Precious Moments Inc. has released its customer file. More than 48,000 buyers from the last 12 months and nearly 90,000 buyers from the last 24 months are available. These collectors are generally 45 to 54 with $65,000 average incomes. An average order runs $75.
Selections: Multibuyers, purchase amount (ranges), state/SCF/ZIP
Price: $105/M (last-12-month buyers)
Contact: Direct Media Inc., Matt Musikar (203-532-2445; [email protected])
Eventful Movie and Film
Eventful Inc. offers an e-mail list of 397,854 registered users of eventful.com who checked online movie listings. About 60% are men. Fifty-four percent are between 18 and 34 and 70% have attended or graduated from college. .
Selections: Quarterly hotline, age, gender, household income, lifestyle, demand music category, state/SCF/ZIP
Price: $150/M
Contact: Specialists Marketing Services Inc., Randi Morris (201-865-5800, ext. 2037; [email protected])
Business Opportunity Seekers Mega-millionaires
This master file is comprised of more than 2.1 million opportunity seekers. Those listed made inquiries or a credit card purchase through a network of Web sites. The unit of sale ranged from $40 to $100 for information about starting a home-based business.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $90/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; [email protected])
Analytical Investor
Names for 309,288 stock investors have been assembled for this postal master file. This file is comprised of subscribers to magazines, newsletters, information distributed via e-mail and other publications that offer advice on investing in stocks. E-mail addresses are available.
Selections: Gender, home/business address, recency, state/SCF/ZIP
Price: $185/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
SPECIALS!
Redan Fun to Learn
A $10/M discount off the base price of Redan’s master file is being offered for test orders placed through March 31. A total of 161,601 subscribers to children’s magazine are on file. Contact ALC Data Management, Danielle LaSala (914-524-5235; [email protected])
Sporting News Magazine
One select is free on test orders of this sports magazine. Names for 662,480 subscribers are available. Contact
Lake Group Media Inc., Paige Hitchcock (914-925-2426; [email protected])
Network
