LIST MANAGEMENT CHANGES
–Youthful Innovations
Macromark Inc. has been named manager of the Youthful Innovations file. It consists of 11,990 buyers who purchased a skin care product, including 2,654 buyers from 2008. These individuals called an 800 number and spent $65 or more. Direct mail is the source. Country Marketing Ltd. was the prior list manager.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: Macromark Inc., Dave Boyd (845-230-6300, ext. 327; [email protected])
NEW TO MARKET LISTS
–National Catholic Education Association
An active membership list with 30,176 names has become available from the National Catholic Education Association. Annual dues average $500. Members include directors, administrators and other professionals involved in education.
Selections: Boards of education, elementary/secondary/seminary religious education, diocesan level administrations, state/SCF/ZIP
Price: $120/M
Contact: Infocus Marketing Inc., Jessecua Nairn 800-708-5478, ext. 3256; [email protected])
–Innovative Direct Buying Club
Separate files identify 155,474 African Americans and 104,478 Hispanics who joined buyer clubs in the last 12 months. Each member has a credit card. The average sale was $84. Telemarketing, direct mail, DRTV and the Internet are the sources.
Selections: Lifestyle, hotlines, age, gender, income, child
Network
