* Yadio.com
* Vendome Group Real Estate Newsletter Subscribers
* Data Permission Givers
* Professionals Lists
* Accountants
* Miracle of Aloe PIP
* Auto Body ToolMart Catalog Blow-in
* Short Cuts
* Sierra Trading Post
LISTS UNDER NEW MANAGEMENT
Yadio.com
RealSource Data Corp. has appointed Specialists Marketing Services Inc. to manage the Yadio.com list, which identifies more than 2.3 million registered members of the Internet-based social networking service. Members supplied information about their lifestyle and music interests to converse online with others who have similar interests. The average individual named is 45 years old and earns $65,000 a year. Ad Stop Inc. was the previous list manager.
Selections: Age, bank/credit card, donors, gender, income, lifestyle, multibuyers, hotlines, occupation, presence of children, shopping interest, residency, state/SCF/ZIP
Price: $100/M
Contact: Specialists Marketing Services Inc., Stephen Barracato at 201-865-5800, ext. 2226 or [email protected]
Vendome Group Real Estate Newsletter Subscribers
Vendome Group LLC recently named Lake Group Media Inc. to manage its subscriber file. Some 18,345 actives are listed; segments identifying book buyers, former subs and prospects are available as well. Vendome publishes how-to newsletters for property managers. Subscribers spent an average of $250 for newsletters, manuals and books. NRL Direct was the previous manager.
Selections: Business/industry type, gender, state/SCF/ZIP
Sample usage: Advanta Business Services, Affordable Housing Finance, American City Business Journals, Aspen Publishers, CLE International, Crain Communications Inc., Dolan Media, IPED Inc., Kiplinger Washington Editors Inc. National Research Bureau, New York University, Quinlan Publishing Co., Skillpath, United Who’s Who, VNU Expositions Inc.
Price: $160/M (subscribers)
Contact: Lake Group Media Inc., Daniel Grubert at 914-925-2449 or [email protected]
NEW LISTS
Data Permission Givers
Consumers who chose to report their postal address online are on the 2.3 million-name Data Permission Givers list. The data provided was verified against postal and telephone records. Telemarketing inquiries will be considered.
Selections: Age, gender, homeowner, income, monthly hotline, presence of children, state/SCF/ZIP
Price: $85/M
Contact: Interactive Marketing Solutions, Chris Meehan at 845-624-1155 or [email protected] and Dave Ruelas at 845-624-1155 or [email protected]
NEW COMPILED LISTS
Professionals Lists
With 511,457 names, Professionals in Healing Arts is the largest of three recently introduced lists of professionals. The others (Prosperous Professionals and Established Hispanic Professionals) identify 197,702 and 178,159, respectively. Public records are the source.
Selections: Construction, financial, health, insurance, real estate, doctor/non-doctor, gender, state/SCF/ZIP
Price: $70/M
Contact: RMI Direct Marketing Inc., Courtney Waters at 203-825-4638 or [email protected]
Accountants
A list of 136,722 accountants has been assembled from public records. This information was self-reported to local, state and federal agencies and verified through the Yellow Pages. The sources include tax/corporate filings and business licenses. The states with the most names are California and Florida.
Selections: Gender, max per site, state/SCF/ZIP
Price: $100/M
Contact: Chessie Lists Inc., Bob Lesser at 301-680-3633, ext. 109 or [email protected]
NEW INSERT MEDIA
Miracle of Aloe PIP
The Miracle of Aloe package insert program reaches buyers who spent approximately $45 for aloe-based products. Between 3,000 and 7,000 packages are shipped per month. Some 60% of customers are women age 55 or older. Inserts must be no larger than 5-1/2 by 8-1/2 inches; maximum weight is a quarter ounce.
Price: $60/M
Contact: ACI Reelpoint Direct, Jennifer Basile at 781-213-9149 or [email protected]
NEWLY MANAGED INSERT MEDIA
Auto Body ToolMart Catalog Blow-in
Choice Media is this program’s new manager. More than 1.8 million catalogs are mailed annually. One insert per book will be accepted. Inserts must be between 5 by 3 inches and 5-1/2 by 5 inches and weigh no more than .20 ounce. Stanton Direct Marketing Inc. was the former manager.
Price: $30/M
Contact: Choice Media, Diane Caruso at 603-672-3338 or [email protected]
IN THE NEWS
Short Cuts
Walter Karl Inc. will close Dec. 16 at noon and reopen Dec. 19 after moving to new offices. The new address will be 2 Blue Hill Plaza, Pearl River, NY 10965. Telephone and fax numbers will remain unchanged.
SPECIALS!
Sierra Trading Post
Buyers of one select will receive another one free through Jan. 30 from lists in the Sierra Trading Post group. More than 1.5 million names are available. Contact Mokrynskidirect, Tony Troiano at 201-487-8181, ext. 632 or [email protected]
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