* Investor’s Business Daily
* Lookup New Businesses
* Endocrine Society
* Dimension Network Postal and E-mail Lists
* Conscious Consumers Alternative Medicine Enthusiasts
* Irwin Natural Product Buyers
* Lack of Credit
* Metrostyle
LIST MANAGEMENT CHANGES
Investor’s Business Daily
Lake Group Media Inc. has been chosen to manage a list of subscribers to Investor’s Business Daily. These 762,408 subscribers are median age 51 and have a median household income $166,869. The source is direct to publisher, both direct mail and online. Worldata previously managed this file.
Selections: Hotlines, business/home address, gender, state/SCF/ZIP
Sample usage: American Association of Individual Investors, American Spectator, AmeriCares Foundation, Ameritrade, Barron’s, Business Week, Commonwealth Diamond Group Inc., Forbes Inc., Heritage Foundation, Horizon Publishing, KCI Communications, Kiplinger Washington Editors Inc., Konlin Letter, Lombardi Publishing Corp., Money Magazine, National Republican Senatorial Committee, New York Times, Newsweek, Richard Schmidt’s Home Run Stock, Salvation Army, Smile Train, Smilemakers, Stock Prospector, Stock Trader News, Stocks & Commodities Magazine, Technical Analysis Inc., Value Line, Wall Street Journal, Weiss Publishing
Price: $165/M
Contact: Lake Group Media Inc., Danny Grubert (914-925-2449; [email protected])
Lookup New Businesses
Lookup Book Publishing has appointed Direct Media Inc. to oversee a list of new businesses and their principal owners. This new business registration data is compiled from state and local agencies. The count for the last 90 days is 311,320. Weekly business registration data is available. Greatlists.com was the prior list manager.
Selections: Business/industry type, max per company/site, individual owner, state/SCF/ZIP
Price: $110/M
Contact: Direct Media Inc., Rich Parker (203-532-2500; [email protected])
Endocrine Society
Infocus Marketing Inc. has been tapped to manage the Endocrine Society’s list of 44,673 active members and buyers. Members include clinicians, researchers, educators, fellows and students, health and other industry professionals. This file was formerly managed in house.
Selections: Primary designation/role, member/buyer, concentration, state/SCF/ZIP
Sample usage: Mayo Clinic, American Society of Hypertension, Roche Diagnostics, National Osteoporosis Foundation
Price: $225/M
Contact: Infocus Marketing Inc., Maggie Powers (540-428-3249; [email protected])
NEW TO MARKET LISTS
Dimension Network Postal and E-mail Lists
Several files from Dimension Network of Web sites have come on the market. The DimensionExecutive.com file contains 409,288 postal and 76,727 e-mail addresses. Separate files identify financial, human resources and insurance professionals, among other categories.
Selections: Number of employees, home/business address, recency, SIC code, source, job title/function, state/SCF/ZIP
Price: $150/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
Conscious Consumers Alternative Medicine Enthusiasts
Some 240,000 e-mail addresses have been assembled from publications. This file targets individuals reportedly interested in holistic alternatives to traditional medicines. It includes singles, families with children and retirees. Postal addresses and telephone numbers are available.
Selections: Age, gender, household income, quarterly hotline, state/SCF/ZIP
Price: $150/M (e-mail file)
Contact: List Bargains, Mary Jane Acito (914-617-8138; [email protected])
Irwin Natural Product Buyers
Nearly 13,000 consumers who purchased a dietary supplement in November for detoxifying the body are named. Postal addresses and telephone numbers are available. The average sale was $140. These individuals called an 800 number in response to an infomercial.
Selections: Gender, state/SCF/ZIP
Price: $150/M (postal file); $250/M (telemarketing file)
Contact: Macromark Inc., Dave Boyd (845-230-6300, ext. 327; [email protected])
UPDATED LISTS
Lack of Credit
E-mail addresses have become available on the Lack of Credit file. Nearly 4 million names are on file, including 1. 3 million mail order buyers from the last 12 months. Those listed have a high propensity to have no established credit. Web sites are the source.
Selections: Age, gender, homeowners, income, interests, length of residence, Prizm, telephone number, state/SCF/ZIP
Contact: Profile America List Co., Ann Tepper (201-569-7272; [email protected])
SPECIALS
Metrostyle
Non-competitive catalogers can test the Metrostyle file for $20/M off the base rate. This women’s apparel catalog has a list of 552,985 buyers from the last 12 months. Contact Millard Group Inc., Audrey Wallis (603-924-9262, ext. 2337; [email protected])
Network
