* Workforce Management
* Idea Art
* Jenasol Files
* Clear and Smooth24
* Sampler and Antique Needlework Quarterly
* New Business/Active Credit
* E-mail Authentication Virtual Seminar
* Scholastic At Home Enhanced Files
LISTS UNDER NEW MANAGEMENT
Workforce Management
Crain Communications Inc. has appointed Statlistics to handle the Workforce Management list of 32,636 active subscribers. This magazine reaches human resources professionals. The file was formerly managed in-house.
Selections: Job function/title, company size, industry
Sample usage: Aspen Publishers, ASTD, Best Software, Charnstrom Co., Great to Work Institute, JJ Keller & Associates, Lumacore, Manufacturer’s Education Council, Park University Enterprises, The Ladders, Thompson Publishing Group, University of Michigan, Watson Wyatt Data Services
Sample tests: Amsterdam Publishing, Best Companies Group, Cardiac Science, Center for Management Research, Coastal Training Technologies, Council on Education in Management, CPP Inc., Davies-Black Publishing, DCI, Drinkler-Biddle, Harvard Business Review, Health Enhancement Systems, HRD Press, HSM Press, International Foundation of Employee Benefits, IQPC, Kronos
Price: $150/M
Contact: Statlistics, Scott Perillo at 203-778-8700, ext. 132 or [email protected]
Idea Art
Idea Art Inc. has named MeritDirect manager of the 124,836-name Idea Art postal file, including 8,575 third quarter buyers. The average unit of sale was $200 for letterhead, brochures and postcards to promote business services. Three-quarters of these customers are men. ALC Data Management was the prior list manager.
Selections: $100-plus/$150-plus buyers, hotlines, new/repeat buyers, small office/home office, state/SCF/ZIP
Price: $120/M (base)
Contact: MeritDirect, Mike Soltis at 914-268-1025 or [email protected]
Jenasol Files
Impulse Media has been retained by Jenasol to manage the Jenasol Vitamin and Herbal Supplements and Libido Activator by Jenasol lists. The vitamin buyers file names 52,702 buyers who spent an average of $40 this year. The other list contains 31,005 buyers and 31,005 trial buyers who spent an average of $70 this year. Direct mail is the source for both files. Rubin Response Management Inc. previously oversaw these lists.
Selections: Gender, state/SCF/ZIP
Price: $105/M
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or [email protected]
NEW LISTS
Clear and Smooth24
Individuals paid an average of $40 for an anti-aging product are identified on Clear and Smooth24, a list with 34,000 buyers from Sept. 5 through Nov. 5. The sources are direct response radio (85%) and DRTV (15%). Most of these customers are women.
Selections: Gender, state/SCF/ZIP
Price: $95/M (base)
Contact: Country Marketing Ltd., Alex Dorantes at 315-895-7737 or [email protected]
Sampler and Antique Needlework Quarterly
Hoffman Media LLC has released the subscription list from Sampler and Antique Needlework Quarterly. This is a universe of 4,074 names. No telemarketing is allowed.
Direct mail is the source.
Selections: Recency, state/SCF/ZIP
Price: $115/M
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1342 or [email protected]
New Business/Active Credit
Internet-generated lists of new businesses and new bank cardholders have been released. More than 2.5 million names are available on the New Business list and 7.2 million on the Active Credit file.
Selections: Age, gender, income, telephone numbers, presence of children, hotlines, state/SCF/ZIP
Price: $85/M
Contact: A Plus Media Group Inc., Alexander Analitis at 847-657-1566 or [email protected]
IN THE NEWS
E-mail Authentication Virtual Seminar
The Direct Marketing Association will host a one-hour online seminar on e-mail authentication on Dec. 5. Use of e-mail authentication technology is mandatory for all DMA members. The seminar is not compatible with MacIntosh computers. For more information call 212-790-1500.
Scholastic At Home Enhanced Files
Scholastic Inc. is expected to introduce an enhanced master file and a seniors and grandparents list to the Scholastic At Home list group in 2006. Millard Group Inc. recently assumed management of the firm’s Scholastic at Home master file and Spanish Speaking master file. (Listline Nov. 30).
Network
