LIST MANAGEMENT CHANGES
–Coding Institute
Eli Research picked Worldata to manage the Coding Institute list of 974,312 medical professionals. The file consists of physicians, nurses, practice managers and similar professionals. It includes subscribers to 23 medical newsletters. E-mail addresses are available. Edith Roman Associates Inc. was the prior list manager.
Selections: Number of employees, gender, recency, state/SCF/ZIP
Sample usage: American Medical Association, Thomson Healthcare, Office Depot
Price: $150/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])

–Genre Magazine
Genre Media has chosen ALC Data Management to oversee a list of 52,000 subscribers to Genre, a national gay and lesbian magazine. Subscribers’ average age is 40 and average household income $105,000. No telemarketing is allowed. It was formerly managed by Alternative Directions Group, an affiliate of List Services Corp.
Selections: State/SCF/ZIP
Price: $125/M
Contact: ALC Data Management, Rob Odri, (609-580-2974; [email protected])

NEW TO MARKET LISTS
–VON E-mail and Postal Addresses
Virgo Publishing has released postal and e-mail addresses of 24,746 subscribers to VON, a controlled circulation title for information technology professionals. Other telecommunications lists are also available.
Selections: Business/industry, title, state/SCF/ZIP
Price: $300/M (postal file); $400/M (e-mail file)
Contact: Statlistics, Marge Fernbach (203-778-8700, ext. 136, [email protected] (mailto:[email protected]) –postal); Turk Hassan (203-778-8700, ext. 144, [email protected]) –e-mail)

–Investor Update Newsletter
StreetAuthority LLC offers a list of 42,652 subscribers to Investor Update Newsletter. This free title focuses on the stock market. Sources include Web site registration, co-registration, direct mail and space ads.
Selections: Gender, state/SCF/ZIP
Price: $175/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; [email protected])

–Cellular Phone Owners
Nearly 865,000 owners of cell phones and other mobile devices are identified. Sources include online registration, survey response and lifestyle questionnaires.
Selections: Age, gender, income, monthly hotline, presence of children, state/SCF/ZIP
Price: $80/M (postal); $100/M (e-mail)
Contact: eTargetMedia, Harris Kreichman at 954-480-8470, ext. 223 or [email protected])

–Now America Travelers
More than 14.8 million names have been assembled on this list of travelers. Inquiries for telemarketing will be considered. The source is a lifestyle questionnaire.
Selections: Adventure/business/pleasure travel, age, credit card, demographic, ethnicity, adult’s/child’s gender, household income, lifestyle, mail order buyer, monthly hotline, presence of children, regional, state/SCF/ZIP
Price: $85/M
Contact: PK List Marketing Inc., Patrick Kagan (224-217-5063; [email protected])

INTERNATIONAL LISTS
–Crazy Fox Business Opportunity Buyers/Canadian
Consumers in Canada who responded to a “work at home” offers are named on this file. The count for the fourth quarter is 4,158. Records are available for postal and telemarketing offers. The unit of sale was $50. An infomercial is the source.
Selections: Gender, province
Price: $125/M (postal file); $250/M (telemarketing file)
Contact: Macromark Inc., Paula Dazi (845-230-6300, ext. 349; [email protected])

IN THE NEWS
–People in the News
Betsy Resnick has been appointed national account manager for the InfoMortgage division at Lighthouse List Co. Resnick has more than 20 years’ of experience in the mortgage industry.

CLASSIFIEDS
–Classifieds
Position: In-House List Broker
Ideal candidate has b2b experience in postal and email list acquisitions, development of creative ability to perform all duties related to list research, recommendations, billing, back-end analysis, anticipate the company’s needs and work alongside the marketers from the proposal process through response analysis, maintain effective working relationships with all list service bureaus, and other vendors related to list acquisition,
Requirements:
3+ years of successful list brokerage experience
Online and offline list acquisition
Undergraduate degree preferred
Strong oral, verbal, and presentation skills
When responding, please use job code LBJK in subject line.
[email protected])

ON TODAY’S DIRECT LISTLINE:
* Penn Foster Family Master File
* Today’s Working Women
* Guthy-Renker Hispanic and Spanish Speaking
* Metal Architecture E-mail
* Latino Connection
* Gardening and Patio Horticultural MO Buyers
* Active Home Improvement Subscribers
* Oxmoor House Billing Inserts

NEW LISTS

Penn Foster Family Master File
This list of 718,000 families with children comes from the Penn Foster Career School. Those listed have spent on average $685 to enroll in accredited independent home study courses. Sources include direct mail, DRTV, package inserts and the Internet.
Selections: Adult’s age, child’s age range, gender, computer owner, income, homeowner, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Dave Boyd (845-230-6300, ext. 327; [email protected])

Today’s Working Women
TodaysWorkingWomen.com, a newswire and Web site targeting women has released a postal list comprised of 78,933 names. This file features professionals who work in finance (37%), medicine (25%), education (15%) and administration (10%). E-mail addresses are available.
Selections: Gender, state/SCF/ZIP
Price: $80/M (postal file)
Contact: VentureDirect Worldwide, Kristen Guernsey (212-655-5217; [email protected])

Guthy-Renker Hispanic and Spanish Speaking
Purchasers of exercise equipment and fitness videos are named. The count is 268,332. Roughly two-thirds of these customers are women. An infomercial is the source.
Selections: Lifestyle, religion, donor, age, presence of children, income, gender, state/SCF/ZIP
Price: $95/M
Contact: List Services Corp., Matt Potts (203-791-4440; [email protected])

Metal Architecture E-mail
Modern Trade Communications Inc. has an e-mail list for 14,433 subscribers to the monthly magazine Metal Architecture. It targets architects involved in the design of commercial, industrial and institutional buildings.
Selections: Job title, number of employees, business type state/SCF/ZIP
Price: $250/M
Contact: Information Refinery Inc., Craig Dadika (201-529-2600; [email protected])

Latino Connection
Some 2.1 million names have been assembled for this multi-sourced database. It’s comprised of transaction data. Additional direct mail and telemarketing survey data has been overlaid to identify lifestyle and behavior patterns, language and purchase preferences.
Selections: Hotlines, presence of credit card, demographic, gender, homeowner, presence of children by age, new-to-file, Spanish speaking, phone number, state/SCF/ZIP
Price: $80/M
Contact: Sound Beach Marketing Partners LLC, Terry Hudock (203-698-0708; [email protected])

Gardening and Patio Horticultural MO Buyers
Here’s a database offering 11.3 million mail order buyers from multiple sources. The count for the last 24 months exceeds 11.3 million names. Most (90%) are homeowners, two-thirds are women, 56% are married and 20% have children living at home.
Price: $80/M
Contact: Hotlines, adult’s/child’s age, presence of children, income, homeowner, lifestyle, credit card, purchase amount (ranges), state/SCF/ZIP
Price: $80/M
Contact: Boutique List Services, Joy Contreras (845-362-8912; [email protected])

Active Home Improvement Subscribers
This file identifies more than 1.6 million consumers who have expressed an interest in home repair, home renovation, interior décor, landscape or do-it-yourself projects. Postal and e-mail addresses are offered. The average individual is 41 with a $55,000 income. Demographic and lifestyle data on file has been self-reported. Internet registration and survey response are the sources.
Selections: Monthly hotline, age, gender, presence of children, state/SCF/ZIP
Price: $80/M (postal file); $100/M (e-mail file)
Contact: eTargetMedia, Diana Baczynskj (212-891-6595; [email protected])

NEW INSERT MEDIA

Oxmoor House Billing Inserts
Book buyers receiving third and fourth billing statements from Oxmoor House can be now targeted. A projected 648,000 statements will be mailed this year. Eighty-four percent of the recipients are women, average age 56, with a $57,151 average household income. A maximum of three inserts per statement will be accepted. Inserts must be 3 by 5-1/2 inches to 3-5/8 by 7-1/4 inches, weighing up to one-quarter ounce.
Price: $35/M
Contact: Specialists Marketing Services Inc., Robin Neal (201-865-5800, ext. 2028; [email protected])