* Friends of New York Public Library
* Navajo Relief Fund
* Entrepreneur Magazine Travel Collection E-mail
* National Wildlife Federation Donors by Lifestyle Interest
* Commodities and Option Newsletter Subscribers
* Megatyping
* 1-800-Flowers Inc. Master File
* LiveCareer.com
LISTS UNDER NEW MANAGEMENT
Friends of New York Public Library
ALC Data Management recently assumed management of the Friends of New York Public Library list. It names 27,685 patrons who subscribe to the library’s newsletter or support the library in other ways. Direct mail is the source. Carol Enters List Co. was the prior list manager.
Selections: Gender, state/SCF/ZIP
Price: (List exchanges only)
Contact: ALC Data Management, Lisa Donzella (914-524-5263; list.donzella@alc.com)
Navajo Relief Fund
Lake Group Media Inc. has been appointed to manage the Navajo Relief Fund list. More than 22,000 donors from the last 24 months are named. Those listed made contributions to the Navajo Indian reservation. Direct mail is the source. Lawrence Direct Inc. was previously managed this file.
Sample usage: American Institute for Cancer Research, Cystic Fibrosis Foundation, St. Labre Indian School
Selections: $10-plus donors
Price: $80/M
Contact: Lake Group Media Inc., Bruce Demaree (914-925-2439; Bruce.Demaree@LakeGroupMedia.com)
NEW LISTS
Entrepreneur Magazine Travel Collection E-mail
A total of 178,931 e-mail addresses are available for subscribers who have been identified as active travelers. Those listed include managers, executives and other professionals. These individuals typically are 39 and have an $187,607 household income.
Selections: Age, business/industry type, gender, income, recency, state/SCF/ZIP
Price: $200/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; jays@worldata.com)
National Wildlife Federation Donors by Lifestyle Interest
More than 1 million contributors to the National Wildlife Federation are named. Numerous interest categories are offered, such as book buyers, craft and hobby, collectibles, culinary and sports. The average direct mail donation was $25.
Selections: Hotlines, adult’s/child’s age, $10-plus/$15-plus donors, change of address, gender, income, lifestyle interests, state/SCF/ZIP
Price: $85/M
Contact: RMI Direct Marketing Inc., Carol Forbes (203-825-4634; cforbes@rmidirect.com)
Commodities and Option Newsletter Subscribers
Individual investors who subscribed to one or more oil or gas investment newsletters have been assembled for this master file. A total of 758,116 names are available. An average subscriber is 49 with a $125,000 income. One-year subscriptions cost $160.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $120/M
Contact: Carney Direct Marketing, Jim Kellough (949-581-5100, ext. 316; jim@carneydirect.com)
Megatyping
This list identifies individuals who expressed an interest in doing data entry work at home. These 7,824 individuals paid $50 to $150 for information about companies offering contract work. Direct mail is the source.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $90/M
Contact: Geon Media Group, Maryls Haugo (801-619-7800; mhaugo@geonmedia.com)
NEW SELECTS
1-800-Flowers Inc. Master File
More lifestyle and demographic selects have been added to this 5.7-millon name master file. These include marital status, length of residency, credit card type and magazine subscribers by category, among others. The file is comprised of buyers from 1-800-Flowers.com, Cheryl & Co., The Popcorn Factory, HeartSong, Magic Cabin, Plow & Hearth, Problem Solvers and Wind & Weather.
Additional selections: Dollar, hotlines, adult’s/child’s age, club members, donors, direct mail category, do-it-yourself, gender, income, interest, Internet, marital status, multibuyers, occasion, product, sweepstakes, ethnicity, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., Audrey Wallis (603-924-9262, ext. 2337; awallis@millard.com)
LiveCareer.com
Selections based on responses given to survey questions have become available on this list. Some of these new selections include happily employed, unemployed and returning to the workforce. Some 2.1 million names are offered. Data is gathered online.
Additional selections: Monthly hotline gender, education, date of birth, enhancements, demographics, lifestyle, high school graduation date, career interests, area of work/study, state/SCF/ZIP
Price: $100/M
Contact: Net60 LLC, Chaim Lazar (201-833-9003, ext. 102; chaim@net60.com)
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