* Sierra Trading Post Catalogs
* Buyers Choice
* Musical Heritage Society
* At Home in Arkansas
* Lawyers Diary and Manual E-mail List
* National Wildlife Federation
* Playboy Catalog PIP
* Brokerage Clark Mckain Merges With Direct Media
* Introducing Rich Eldert
LISTS UNDER NEW MANAGEMENT
Sierra Trading Post Catalogs
Belardi/Ostroy ALC LLC has been chosen to manage the Sierra Trading Post master file and seven associated catalog lists, effective Oct. 15. More than 870,000 last-12-month and 1.3 million last-24-month buyers are identified on the master file. The appointment covers customer lists for Sierra Traditions for Men, Sierra Woman Traditions, Sierra Woman, Sierra Shoes Etc., Sierra Outdoors, Sierra Adventure Edge and the Sierra Trading Post’s Hot Deals catalogs. Numerous segments are offered including inquirers. Mokrynskidirect has been managing these files.
Selections: Hotlines, purchase amount (ranges), average purchase, product, multibuyers, gender, state/SCF/ZIP
Price: $115/M (last-24-month buyers)
Contact: Belardi/Ostroy ALC LLC, Brook Jacobson at 212-381-1735 or BrookJ@boalc.com
Buyers Choice
Specialists Marketing Services Inc. has been retained to manage the Buyers Choice Direct Mail Responders and RX and Ailment master files, with 1.9 million and 1.3 million names from the last 12 months, respectively. The first file identifies individuals who through surveys expressed interest in receiving direct mail offers. The ailments file lists direct mail-surveyed individuals who self-reported specific ailments and use of medications. Mal Dunn Associates Inc. formerly managed these files.
Sample usage: Bookspan, American Girl Catalog, International Home Shopping, Oriental Trading Co., Picture People, Scholastic at Home, Amos Press, Doll Castle News, Stoneacre Partners, US Cellular, North American Affinity Club, American Institute for Cancer Research, American Diabetes Association, Arthritis Foundation, Prostate Cancer Foundation, Republican National Committee, Tabak’s Health Products, Bronson Nutritional, Sarasota Data, Country Curtains, Focus on Family, Chase Insurance, Mutual of Omaha, New York Life, American Association of Retired Persons, Life Extension Foundation, Smithsonian Institute, Disney/Buena Vista, Playboy Enterprises, Hearst Publishing
Price: $75/M (responders file); $160/M (ailments file)
Contact: Specialists Marketing Services Inc., Victor D’Amico at 201-865-5800, ext. 2226 or vicdam@specialistsms.com
Musical Heritage Society
Four Musical Heritage Society insert media programs have been transferred from Mokrynskidirect to affiliate A/M Direct to manage. The largest program, Musical Heritage Society Review Classical Ride-along, is slated to reach more than 1.9 million households next year. Other transfers include a statement stuffer, package insert and Jazz Heritage Society Ride-along programs. The maximum size for inserts is 5-1/2 by 8-1/2 inches, except for statement stuffers, which can be no larger than 3-1/2 by 7 inches. All inserts can weigh up to one-quarter ounce.
Price: $51/M (statement stuffers); $66/M (other programs)
Contact: A/M Direct division, Anthony Dinino at 603-924-9262, ext. 2144 or adinino@millard.com and Pam Osgood at 603-924-9262, ext. 2142 or posgood@millard.com
NEW LISTS
At Home in Arkansas
Network Communications Inc. has released a list of 13,258 subscribers to At Home in Arkansas, an interior design and architecture magazine. Three-quarters of subscribers are 25 to 64 years old. Their average household income is $150,000.
Selections: Gender, state/SCF/ZIP
Price: $105/M
Contact: Statlistics, Nancy Spielmann at 203-778-8700, ext. 106 or n.spielmann@statlistics.com
NEW COMPILED LISTS
Lawyers Diary and Manual E-mail List
Skinder-Strauss Association has released an e-mail list derived from the annual directory Lawyers Diary and Manual. A total of 130,718 e-mail addresses are available. This file includes all licensed attorneys in New Jersey, New York, Massachusetts, New Hampshire and Florida. Most have purchase either a hardcopy of the directory for $60 or a CD-ROM version for $140. Women comprise 30% of the file.
Selections: One per company, gender, admit to bar, company size, specialty, title, telephone numbers, title, state/SCF/ZIP
Price: $150/M (base)
Contact: Lake Group Media Inc., Daniel Grubert at 914-925-2449 or Daniel.Grubert@LakeGroupMedia.com
NEW INSERT MEDIA
National Wildlife Federation
RMI Direct Marketing Inc. recently assumed management of the National Wildlife Federation’s membership donor master file. In excess of 1 million last-24-month donors are named. The average contribution was $25. Members include conservationists, sportsmen and nature enthusiasts. Roughly two-thirds are women. Names in the News Inc. was the prior list manager.
Selections: Gender, donors $10-plus/$15-plus, state/SCF/ZIP
Sample usage: Time Magazine, American Lung Association, Easter Seals, Cricket Magazine, Museum of Art and Culture, St. Joseph Indian School
Price: $75/M (last-24-month donors)
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or cforbes@rmidirect.com
NEWLY MANAGED INSERT MEDIA
Playboy Catalog PIP
A package insert program targeting customers of the Playboy Catalog has been introduced. Some 300,000 packages are shipped annually. Twenty-one percent of these customers are women, typically 35 to 44 years old, with a $50,000 median income. Ad inserts may be up to 6 by 9 inches, weighing up to one-quarter ounce.
Price: $60/M
Contact: Fasano and Associates, Susan Gilbert at 818-728-9030, ext. 106 or sgilbert@fasano-assoc.com
IN THE NEWS
Brokerage Clark Mckain Merges With Direct Media
The New York-based list brokerage Clark Mckain LLC has reached an agreement to merge with Direct Media Inc., effective Nov. 1.
Clark Mckain will retain its name and operate as an independent division of Direct Media. No staff changes are planned.
“I believe this alliance will help us be even better marketing partners with our clients,” Clark Mckain, partner and cofounder said in a statement. “We will be able to offer clients more services than were available to us as a small boutique list brokerage.”
MEET THE BROKER
Introducing Rich Eldert
This week, Meet the Broker features Rich Eldert, senior list broker at VentureDirect Worldwide. Eldert finds himself spending more time scrutinizing e-mail lists lately. After hours, he plays the drums and collects movie posters. To learn how he evaluates lists and chooses selections, click here (directmag.com/meet_the_broker/eldert).
Network
